Business Development & Product Manager (EdTech SaaS)

Makerspace Masters
Chennai, Tamil Nadu, India

About the Role

We are hiring a Business Development & Product Manager who can win institutional customers and shape the product they buy. You will own the school and college sales pipeline from first conversation to onboarding, run pre-sales and product demos, and carry what you hear from institutions back into the product roadmap.

  • Location: Chennai/Ahmedabad/Delhi NCR/Bangalore/Mumbai/Hyderabad
  • Employment type: Full-time
  • Experience: 4-8 years

Key Responsibilities

Business Development

  • Identify, pitch and close deals with schools, colleges, universities and education groups.
  • Build and manage a pipeline of leads through outreach, referrals, education events and partnerships.
  • Handle the full sales cycle: discovery, proposal, pricing, negotiation, contract and handover.
  • Work with decision-makers such as principals, directors, trustees, deans, HODs, IT heads and admin teams.
  • Meet quarterly and annual revenue targets and report pipeline health to leadership.

Pre-Sales & Demos

  • Run discovery calls to understand each institution's workflows, pain points and budget.
  • Deliver tailored product demos, onsite and online, that map features to the institution's needs.
  • Lead pilots and proofs of concept, and respond to RFPs and tenders.
  • Prepare proposals, ROI cases, comparison decks and demo environments.

Product Management

  • Convert customer feedback and market insights into product requirements, user stories and roadmap priorities.
  • Work with engineering, design and customer success on feature releases.
  • Track competitors and education trends such as NEP, accreditation requirements and digital learning.
  • Define product positioning, packaging and pricing with leadership.
  • Write product collateral, user guides and sales enablement material.

Customer Success & Growth

  • Support smooth onboarding and adoption after the sale.
  • Drive renewals, upsells and referrals from existing institutions.
  • Gather case studies and testimonials from successful implementations.

Required Qualifications

  • Bachelor's degree in any discipline. MBA or a technology/business postgraduate degree is preferred.
  • 4-8 years in business development, pre-sales, product management or a mix of these.
  • Proven experience selling to schools and colleges, with a track record of closing institutional deals.
  • Hands-on experience in pre-sales and product demos for education and SaaS products.
  • Strong understanding of the SaaS model: subscriptions, onboarding, churn, renewals and ARR.
  • Familiarity with education products such as LMS, ERP, admissions, assessment or learning platforms.
  • Strong skills in presentation, negotiation and stakeholder management.
  • Ability to write PRDs, user stories and prioritized roadmaps.
  • Comfort with CRM tools (HubSpot, Zoho, Salesforce) and product tools (Jira, Figma, Notion).

Preferred Qualifications

  • An existing network among school chains, colleges or education groups.
  • Experience with government or institutional procurement, RFPs and tenders.
  • Knowledge of regional education boards (CBSE, ICSE, state boards) and higher-education norms (UGC, AICTE, NAAC/NBA).
  • Experience with data and analytics for sales and product decisions.
  • Willingness to travel for institution visits and education events.

Key Skills

Institutional sales, pre-sales, demo delivery, product management, roadmap planning, SaaS metrics, solution selling, negotiation, communication, CRM, analytical thinking.

What Success Looks Like (First 12 Months)

  • Closed a target number of institutional accounts and met the revenue quota.
  • Built a repeatable demo and pilot process with a strong demo-to-close rate.
  • Shipped features driven directly by institution feedback.
  • Improved renewal and upsell rates in existing accounts.

What We Offer

  • Competitive fixed salary plus performance-based incentives
  • Ownership across sales and product, with a direct line to leadership
  • Growth path toward Head of Growth or Head of Product

How to Apply

Send your resume and a short note on your institutional sales and product experience to hr@synergy-global.io

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