Ecommerce Manager

Job description:

Develop and implement e-commerce marketing strategies to drive online sales and brand growth.

Manage and optimize paid advertising campaigns on platforms such as Google, Meta, Amazon, flipkart and mantra.

Handle marketplace operations including product listings, catalog management, pricing updates, and promotional campaigns.

Monitor key performance indicators (KPIs) such as ROAS, conversion rate, customer acquisition cost, and revenue growth.

Execute SEO and SEM strategies to increase website traffic and search visibility.

Conduct A/B testing to improve ad performance and website conversions.

Coordinate with content, design, and development teams to enhance user experience and sales funnel performance.

Manage email marketing, remarketing, and customer retention campaigns.

Prepare regular performance reports and present insights to management.

Ensure efficient use of marketing budget to maximize ROI.