Category Head - Consumer Electronics

Company Description KCM Appliances Private Limited, branded as Impex since 2006, is a leading consumer durables company with a strong presence in South India and the Middle East (GCC countries). Founded in 1999 as a small trading business in Kerala, the company has grown over two decades into a respected name in consumer electronics and home appliances. Impex focuses on improving customers’ lives through innovative, user-friendly products aligned with its tagline “Innovate your life.” The brand is known for high product quality, extensive warranty coverage, and a wide, reliable service network. This customer-centric approach has earned Impex strong acceptance and loyalty across its key markets.

Role Description The Category Head – Consumer Electronics will oversee the end-to-end management of the consumer electronics portfolio, including product selection, pricing, promotions, and lifecycle planning. This full-time, on-site role, based in Mysore, involves analyzing market trends, customer insights, and competitive activity to drive category growth and profitability. The role includes collaborating with sales, marketing, procurement, and retail operations to design and execute business plans, sales strategies, and merchandising initiatives. The Category Head will monitor performance metrics, manage budgets, and optimize inventory, while ensuring consistent brand positioning across channels. The position also requires leading and developing category teams, aligning them with organizational goals and maintaining strong relationships with key retail partners and vendors.

Qualifications

• Strong business planning skills, including category strategy development, forecasting, and P&L management.
• Analytical skills to interpret market data, consumer insights, and sales reports for data-driven decision-making.
• Experience in retail and sales, preferably in consumer electronics or consumer durables, with a focus on channel and merchandising management.
• Proven team management capabilities, including leading cross-functional teams and building high-performance cultures.
• Relevant bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to work on-site in Mysore and collaborate effectively with regional and international partners.
• Experience with pricing strategies, product portfolio management, and vendor relationship management is beneficial.