Category Manager

Ashapuri Gold Ltd.
Ahmedabad, Gujarat, India

Category Manager – Gold JewelleryCompany: Ashapuri Gold Ornament Limited

Location: Ahmedabad, Gujarat

Employment: Full-time | On-site

Open Positions: 2

About the CompanyAshapuri Gold Ornament Limited is an established jewellery manufacturing company based in Ahmedabad, specialising in traditional, antique and heritage-inspired gold jewellery. We work with leading jewellery businesses across India, combining skilled craftsmanship, product innovation and large-scale manufacturing expertise.

We are looking for experienced and commercially driven Category Managers to strengthen our jewellery product development and merchandising functions.

Key Responsibilities

  • Independently manage assigned gold jewellery product categories, from concept development to production readiness.
  • Plan and develop new jewellery collections based on market trends, customer requirements and category opportunities.
  • Coordinate with jewellery designers, CAD teams, artisans, sampling teams and production departments.
  • Oversee product selection, prototype development, costing, weight optimisation and manufacturing feasibility.
  • Develop assortments across different product types, weight bands and price segments.
  • Analyse category performance, product gaps, approval rates and development timelines.
  • Ensure timely execution of collections while maintaining high standards of quality and craftsmanship.
  • Collaborate with internal sales, merchandising and manufacturing teams to meet business objectives.
  • Monitor product development progress and maintain accurate category reports.
  • Identify new designs, techniques and opportunities to improve product competitiveness.Desired Experience & Skills
  • Preferably 3–10 years of relevant experience in gold jewellery manufacturing, product merchandising, category management or product development.
  • Strong understanding of traditional gold jewellery, including exposure to Plain Antique, Glass Kundan, Temple or Colourstone Jewellery.
  • Practical knowledge of jewellery design processes, CAD development, sampling, costing and production.
  • Ability to assess jewellery designs for commercial suitability, craftsmanship, weight and manufacturing feasibility.
  • Strong communication, coordination, analytical and problem-solving skills.
  • Proficiency in MS Excel and familiarity with jewellery ERP or product development systems.
  • Experience working with organised jewellery manufacturers or major jewellery retail brands is an advantage.Relevant industry experience and demonstrated product knowledge will receive strong consideration.

What We Offer

  • Opportunity to manage specialised gold jewellery categories.
  • Direct involvement in new collection development and product innovation.
  • Collaboration with experienced designers, artisans and business leadership.
  • A professional environment with long-term career growth opportunities.
  • Compensation aligned with relevant experience and capabilities.Interested candidates should apply through LinkedIn with their updated resume.

Candidates with a relevant jewellery product portfolio or examples of successfully managed collections are encouraged to share them during the selection process.

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