Data Analyst - Banking -SAS/Python/SQL

EXL
Ahmedabad, Gujarat, India

Job Title:

Business Analyst / Data Analyst / Marketing Analyst

Job Type:

Full-time

Job Summary

We are looking for a skilled and motivated Data Analyst with expertise in SAS, Python, SQL, and Tableau to support data-driven marketing analytics and strategy initiatives in the BFSI (Banking, Financial Services, and Insurance) domain. The ideal candidate will collaborate closely with cross-functional teams to develop insightful dashboards and scalable SAS processes for multiple clients.

Key Responsibilities

📌 Marketing Campaign Strategy & Audience Development

  • Design data-driven marketing strategies for banking products based on historical campaign performance.
  • Develop AI/ML models to optimize campaign ROI and customer targeting.
  • Build and validate campaign audiences aligned with approved strategies.📊 Campaign Performance Analysis & Reporting
  • Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
  • Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
  • Perform segmentation using decision trees and clustering techniques.
  • Execute statistical A/B testing to evaluate campaign effectiveness.
  • Translate client requirements into technical specifications and deliver data-backed solutions.
  • Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Required Skills & Qualifications

  • Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
  • Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
  • Proficient in SAS, SQL, and/or Python for data manipulation and analysis.
  • At least 1 year of experience in building dashboards using Tableau or Power BI.
  • Strong analytical thinking, problem-solving, and data storytelling skills.
  • Excellent communication and interpersonal abilities.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Experience in the banking or financial services sector is a strong plus.
  • Certifications in SAS or Tableau are advantageous.

Additional Requirements

  • Must be available to work evening shifts to support global clients.
  • Work from office: Candidates must be willing to relocate to Gurugram or Ahmedabad.

Score my resume against this job, free →

Questions about this job

How do I apply for the Data Analyst - Banking -SAS/Python/SQL job at EXL?

Use the apply link on this page: you apply directly with EXL on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does EXL want for this Data Analyst - Banking -SAS/Python/SQL role?

The job description asks for SAS, SQL, Python and Tableau. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at EXL?

Apply to the EXL roles that match your experience, and tailor your resume to each job description: for this role that means showing SAS, SQL, Python. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this Data Analyst - Banking -SAS/Python/SQL job remote or onsite?

This is based in Ahmedabad, Gujarat.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with EXL, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

Will you get shortlisted for this role? Check your match free →