Custom - Title Exception

Key Skills

Salesforce

SFMC and SFSC

SQL

AMP script

Email studio

Automation Studio

Content builder

Audience Builder 2. Team & Project Details 3. Key Responsibilities 4. Must-Have Technical Skills 5. Required Soft Skills 6. Candidate Profile Requirements 7. Success Metrics

• Role Overview
• Discussed the need for a senior Marketing Automation professional to lead solution discovery, requirements gathering, and implementation of scalable MarTech solutions.
• Focus on Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud integration, customer journeys, lead management, lead scoring, nurture programs, consent management, and campaign execution.
• Candidate will drive MarTech strategy, governance, platform optimization, and business growth initiatives.
• Team: Global B2B Marketing Operations.
• Responsible for scaling lead generation capabilities across business units and regions.
• Key project areas include:
• SFMC platform optimization and enhancements
• Sales Cloud integration
• Customer segmentation and double opt-in processes
• Lead scoring and qualification
• Campaign automation and governance
• Marketing automation continuous improvement initiatives
• Lead solution design and marketing automation implementation.
• Gather and translate business requirements into technical solutions.
• Manage project timelines, risks, dependencies, and stakeholder expectations.
• Establish governance frameworks, operational standards, and best practices.
• Drive onboarding, enablement, training, and adoption of MarTech platforms.
• Collaborate with Engineering, IT, Sales Enablement, Legal, Compliance, and business stakeholders.
• Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Content Builder, Audience Builder).
• Salesforce Sales Cloud integration experience.
• Marketing automation solution design, customer journeys, segmentation, lead management, lead scoring, and nurture programs.
• Enterprise MarTech architecture, APIs, integrations, data governance, and platform operations.
• SQL and AMPscript knowledge preferred.
• SFMC Certification preferred.
• Strong stakeholder management and communication skills.
• Strategic and analytical problem-solving mindset.
• Leadership, collaboration, mentoring, and cross-functional coordination abilities.
• Bachelor's degree in technology, Information Systems, Computer Science, or related field.
• MBA/Master's degree preferred.
• Minimum 10+ years of experience in Marketing Technology, Marketing Operations, Marketing Automation, or CRM platforms.
• Strong experience managing large-scale transformation and platform optimization initiatives.
• Adoption and delivery of SFMC capabilities.
• Improved lead generation, qualification, and conversion rates.
• Enhanced sales and marketing alignment.
• Improved customer engagement and marketing ROI.
• Increased platform governance maturity and stakeholder satisfaction.