Program Manager - Growth

Location: Bengaluru

Work Mode: Work From Office

Employment Type: Full-Time

Experience: 3 to 5 years

Team: Program

About upGrad:

upGrad is one of India's largest online higher education platforms. We work with leading universities to offer UGC-recognized online degrees and career-focused programs to working professionals and young learners across the country. Our marketing team's job is to help people see online degrees as real, relevant and affordable education, and to make it easy for them to start studying.

We are looking for a high-ownership Program Manager – Growth to build and scale our growth engine from 0→1. This is a hands-on, content-led growth role working across sales, marketing, YouTube, influencer partnerships, product, and growth.

What you'll own

• Content-Led Growth: Understand what learners are searching for, asking, and struggling with, and turn these insights into content, campaigns, communication, and growth initiatives.
• Growth: Own initiatives across acquisition, engagement, qualified leads, conversions, and revenue.
• Sales & Funnel: Work closely with sales to identify customer questions, objections, lead-quality and conversion gaps—and translate them into better communication and content.
• YouTube & Organic: Define what content needs to be created on YouTube and other organic channels to drive discovery, engagement, website traffic, and leads.
• Marketing & Product: Translate learner and sales insights into sharper positioning, messaging, landing pages, offers, paid creatives, and campaigns.
• Influencer Marketing: Identify and manage influencers/creators to drive awareness, traffic, and leads.
• Creator Engine: Build a network of content creators from scratch and create a scalable content engine for consistent organic growth.
• Experiment & Scale: Test new content formats, channels, campaigns, partnerships, and growth ideas—and scale what works.
• 0→1 Ownership: Build the processes, playbooks, dashboards, and systems required to create a repeatable growth engine from scratch.

Who we're looking for

Someone who is entrepreneurial, execution-first, data-driven, and deeply customer/learner-focused. You should be able to connect what learners want → what we communicate → what content we create → how we market it → how it converts into growth.

Experience: 3–6 years in Growth, Youtube, Program Management, Marketing, Category/Business, Content, or similar high-ownership roles. Experience in EdTech, consumer internet, startups, or creator-led businesses is a strong plus.

Success in this role = building a learner-led, content-driven growth engine that consistently generates organic traffic, qualified leads, conversions, and revenue.