Product Manager

About the Company

MSN Laboratories is a leading pharmaceutical company committed to developing and delivering high-quality, affordable medicines across global markets. With a strong focus on innovation, quality, and patient-centric healthcare, MSN Laboratories has a diverse portfolio across multiple therapeutic areas and a growing presence in international markets.

Job Title: Product Management Team

Location: Hyderabad

Reports To: Cardiology Lead

Minimum Work Experience: 3-8 years of experience in Brand Management in pharmaceutical

About the Role

This role is pivotal in establishing and strengthening pharmaceutical products as trusted brands across emerging markets, while developing market-specific strategies, ensuring compliance with local requirements, and achieving business objectives across different regions.

Responsibilities

Brand Strategy Development

• Develop and execute a comprehensive branding and marketing strategy for assigned products.
• Position the brand effectively to meet market demands and stay competitive.
• Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning.

Brand Lifecycle Management

• Oversee the lifecycle of pharmaceutical products, from launch.
• Plan and implement strategies for new product introductions and ensure successful rollouts.
• Monitor and evaluate product performance and adapt strategies accordingly.

Market Research and Analysis

• Conduct in-depth analysis of market trends, customer behaviour, and competitor activities.
• Identify growth opportunities and potential risks.
• Use data to make informed decisions about marketing strategies and budget allocation.

Brand Campaign Management

• Design and execute marketing campaigns across various platforms (digital, print, etc .).
• Collaborate with cross-functional teams to ensure campaign success.
• Monitor and measure campaign effectiveness through key performance indicators (KPIs).

Team Collaboration

• Work closely with sales teams to align marketing strategies with sales objectives.
• Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy.
• Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand.

Budget and Financial Management

• Prepare and manage the marketing budget for the brand.
• Optimize spending to maximize return on investment (ROI).
• Monitor financial performance, including sales targets and profitability.

Stakeholder Engagement

• Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups.
• Gather insights from stakeholders to refine strategies and improve product offerings.

Regulatory and Compliance

• Ensure all marketing activities comply with pharmaceutical regulations and ethical standards.
• Stay updated on legal and industry-specific guidelines for marketing and communication.

Digital Marketing and Innovation

• Leverage digital tools, social media, and technology to promote the brand.
• Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility.

Training and Development

• Train sales and marketing teams on product features, benefits, and promotional strategies.
• Keep the team updated on the latest market trends and brand initiatives.

Qualifications

• Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D
• MBA in marketing is Preferred.
• Post-Graduation with specialization in marketing / pharma marketing is desirable

Required Skills

• Strategic thinking and analytical skills,
• Strong communication and interpersonal abilities.
• Knowledge of the pharmaceutical industry and its regulations.
• Creativity and innovation in branding, brand communication and marketing.