D2C Manager

Experience: 6–8 years

Reporting to: Senior Manager - Growth

Role OverviewWe are looking for a D2C Manager to own the performance and growth of House Of Chikankari's website and mobile app business. The role requires strong business ownership, analytical thinking and hands-on execution across revenue management, website merchandising, campaigns and customer retention.

Key ResponsibilitiesD2C Business & Revenue Management

• Own daily, weekly and monthly website revenue targets and Daily Run Rate (DRR).
• Monitor revenue, orders, AOV, conversion rate, sessions and channel contribution.
• Identify revenue gaps and drive corrective actions to achieve business targets.
• Analyse product, category and campaign performance to identify growth opportunities.Website & App Management
• Manage day-to-day website and app merchandising, including product launches, collection pages, banners and landing pages.
• Ensure accurate pricing, inventory visibility, discount codes and promotional offers.
• Coordinate with technology teams to resolve website issues and improve customer experience.
• Identify conversion improvement opportunities across the purchase journey.Campaign & Commercial Execution
• Execute website campaigns, promotional events, launches and seasonal drops.
• Coordinate with marketing, creative, buying and inventory teams to ensure campaign readiness.
• Ensure product selection and campaign visibility are aligned with stock availability, margins and sales priorities.
• Monitor campaign performance and recommend timely interventions.Business Analytics & Reporting
• Maintain daily and weekly business dashboards covering revenue, DRR, AOV, conversion and campaign performance.
• Analyse planned versus actual performance and identify key gaps.
• Share actionable insights and corrective action plans with senior management.
• Ensure reporting accuracy and timely closure of business priorities.Customer Retention Coordination
• Work closely with the CRM team to improve repeat purchases and customer lifetime value.
• Align retention campaigns with product launches, inventory priorities and revenue targets.
• Monitor returning customer revenue and overall D2C business performance.Candidate Requirements
• 6–8 years of experience in D2C e-commerce, online business management or e-commerce growth.
• Hands-on experience managing Shopify or a similar e-commerce platform.
• Strong understanding of website merchandising, conversion optimisation, pricing and promotions.
• Experience with revenue forecasting, business dashboards and performance analysis.
• Strong Excel/Google Sheets skills.
• Experience coordinating across marketing, creative, technology, merchandising and operations.
• Strong ownership, problem-solving and execution skills.Key KPIs
• Website revenue versus target.
• DRR achievement.
• Conversion rate and AOV.
• Website campaign readiness and execution.
• Website merchandising accuracy.
• Repeat customer contribution in coordination with CRM.
• Timely and accurate business reporting.