Group Brand Manager

Senior Brand Manager / Group Brand Manager, Marketing | Kolkata / Gurgaon / Mumbai

Lead brands that families trust. Grow with the Emami story.

Emami is a home-grown Indian FMCG group with household brands, a strong legacy and an ambitious growth journey ahead. We are looking for an experienced Brand / Marketing leader who is excited by that journey. You will take ownership of a portfolio of brands and drive strategy, innovation, consumer engagement and business growth.

What you'll do

• Brand strategy and portfolio ownership: Build and deliver brand strategies and annual brand plans that align with business objectives, brand positioning and growth priorities.
• Consumer insight and market intelligence: Find growth opportunities through consumer insights, market analysis, competitive benchmarking and emerging trends, strengthening brand equity and positioning.
• Brand communication and campaigns: Lead ATL, BTL and digital initiatives, including brand communication, campaigns, media planning and consumer activations.
• Product development and innovation: Partner with R&D and cross-functional teams to shape product concepts, positioning and NPD based on real consumer needs and market opportunities.
• Go-to-market and growth: Drive launches, go-to-market strategies, brand extensions and market expansion, including D2C and digital platforms.
• Brand performance and analytics: Track brand health, campaign effectiveness, market performance and competitor activity, and use data to sharpen strategy and act early.
• Cross-functional collaboration: Work closely with Sales, R&D, Corporate Communications and other stakeholders to deliver seamless execution and consistent brand messaging.
• Agency and partner management: Manage advertising, media and market research agencies and other partners for timely, high-quality delivery.
• Budget and ROI: Manage brand budgets and marketing spend, allocating resources wisely and improving ROI across campaigns and channels.
• Team leadership: Guide and mentor Brand Managers and Assistant Brand Managers, build capability and nurture a collaborative, high-performance team.

What we're looking for

• MBA / PGDM in Marketing or equivalent
• 6–10 years of experience in Marketing / Brand Management, preferably in FMCG / Consumer Products
• Strong experience in brand strategy, portfolio management, consumer insights and integrated marketing
• Exposure to ATL, BTL, digital marketing, media planning and agency management
• Experience in NPD, launches, brand extensions and go-to-market strategy
• Sound understanding of market intelligence, competitive analysis and consumer behaviour
• A track record of managing brands, categories or portfolios with demonstrated business impact

Why Emami

• A legacy you can build on: Be part of a trusted group with strong brands and deep consumer connect.
• End-to-end ownership: Run a brand portfolio with high visibility and real accountability for results.
• Growth and innovation: Work on strategic growth, innovation and new product initiatives at a meaningful stage of the journey.
• Senior exposure: Engage with cross-functional teams and senior stakeholders.
• Lead and develop talent: Build and grow a high-performing brand team.
• A collaborative, performance-driven culture: Work in an environment that values ideas, accountability and results.

Location: Kolkata / Gurgaon / Mumbai

Work Arrangement: The role will require 10 days of working from the Head Office.

If you want to lead brands and be part of the Emami growth story, apply now.