Senior Associate - Digital Analytics

Role Overview

• Analyze digital marketing channels and derive actionable business insights.
• Manage and analyze Adobe Analytics data for website performance.
• Build and maintain dashboards, scorecards, and reports for digital performance.
• Track key website KPIs including traffic, engagement, conversion, and funnels.
• Translate business objectives into meaningful metrics, benchmarks, and insights.
• Provide recommendations to improve website performance, HCP engagement, email campaigns, and paid media.
• Analyze and segment target lists by combining multiple datasets.
• Perform statistical analysis of digital metrics.
• Ensure data accuracy, consistency, and adherence to reporting standards.
• Collaborate with Marketing, Product, UX, Technology, and Business teams.
• Create stakeholder-ready charts, visuals, dashboards, and analytical reports.

Required Skills

• Strong hands-on experience with Adobe Analytics.
• Expertise in Adobe Analytics Workspace, Segments, and Calculated Metrics.
• Experience in website/digital channel performance analysis.
• Strong understanding of digital KPIs and performance metrics.
• Experience building dashboards, scorecards, and stakeholder reports.
• Strong data analysis, statistical analysis, and problem-solving skills.
• Excellent communication and stakeholder management skills.

Preferred Skills

• Knowledge of tagging concepts, data layers, and digital measurement frameworks.
• Understanding of CRO and A/B testing.
• Knowledge of digital optimization and campaign measurement.
• Experience with Tableau or Power BI.
• Exposure to Google Analytics, social media analytics, and email campaign analytics.