Product Evangelist - Cyber Security

Company Description SOARG Consultancy Services (SCS) is a technology services company that provides a cutting-edge digital framework, technology ideation and development, and comprehensive monitoring and maintenance support. Its flagship cybersecurity initiative, Griffendo, is an AI-first, cloud-native solution that strengthens the security posture of digital service providers. SCS serves clients across hi-tech products, telecom, healthcare, fintech, and other industries, leveraging its Digital Enablement Framework Technology (DEFT) platform to help organizations quickly launch new-age digital services. With over 25 years of experience, a presence across five continents, and dedicated Offshore Development Centers, SOARG manages complex software engineering projects for both start-ups and established enterprises. SOARG is part of the GV Kumar Group and is known for its interdisciplinary approach and strong intellectual capital.

Role Description The Product Evangelist – Cyber Security will champion Griffendo and related cybersecurity offerings, acting as a subject matter expert and trusted advisor for internal teams and external stakeholders. This full-time, on-site role in Hyderabad involves translating technical capabilities into clear value propositions, delivering product demonstrations, and supporting sales and marketing initiatives with compelling product narratives and collateral. The role includes collaborating closely with product management to provide market feedback, shape the roadmap, and ensure alignment with customer needs and industry trends.

Experience:

• 8–12 years in technology, with at least 4 years in cyber security product management, solutions architecture, pre-sales engineering or security consulting.
• Proven record of taking at least one technology product from concept to launch.
• Experience working directly with engineering teams and with enterprise customers.

Key responsibilities

1. Product ideation and market insight

• Track the threat landscape, attacker techniques, regulations (e.g. DPDP Act, GDPR, CERT-In directives) and buyer pain points to find gaps worth filling.
• Conceive new product ideas in areas such as cloud security, identity and access, endpoint detection, threat intelligence, AI/LLM security and security automation.
• Run customer discovery: interviews with CISOs, SOC teams and IT leaders to validate problems before we build.
• Analyse competitors and alternatives; define where our products will be clearly different.
• Build business cases for new ideas, covering target segment, market size, pricing hypothesis and go-to-market route.2. Feature set and product definition
• Translate validated ideas into product vision, positioning and a prioritised feature set.
• Write product requirement documents, user personas, use cases and acceptance criteria.
• Define the minimum viable product and a phased roadmap, balancing customer value, effort and time to market.
• Ensure security, privacy and compliance needs (ISO 27001, SOC 2, NIST CSF, MITRE ATT&CK coverage) are built into product definitions.3. Guiding engineering in product design
• Work daily with architects and engineering leads to turn requirements into sound designs.
• Represent the customer in design reviews, threat-modelling sessions and sprint planning.
• Help make trade-off decisions on scope, performance, usability, integrations and deployment model (SaaS, on-premise, hybrid).
• Review prototypes and beta releases; organise design-partner and pilot programmes and feed findings back into the backlog.4. Sales enablement and pitch definition
• Define the core sales pitch, value proposition and messaging for each product and buyer persona.
• Create pitch decks, demo scripts, battle cards, ROI models, objection-handling guides and case studies.
• Train the sales and pre-sales teams on the product, the problem it solves and how it beats alternatives.
• Join strategic customer meetings, proof-of-concept discussions and RFP responses as the product expert.
• Bring win/loss insights back to product and engineering.5. Evangelism and thought leadership
• Present at industry conferences, webinars, meetups and customer events.
• Write blogs, white papers and technical articles that build our credibility in the security community.
• Build relationships with industry analysts, technology partners and early adopters.
• Be the trusted voice of our products, internally and externally.