Product Marketer

Hiring | Product Marketer – Cybersecurity

Location: Delhi NCR

Zaperon is looking for a Product Marketer to drive end-to-end marketing for our Unified Cybersecurity Platform.

This role is ideal for someone who combines strong storytelling and communication skills with the ability to understand technical products and translate them into clear business value for enterprise customers.

What You'll Do

1. Product Positioning & Messaging

• Develop compelling product positioning, value propositions, and messaging for Zaperon's cybersecurity solutions.
• Translate technical features into clear business benefits for CISOs, CIOs, IT leaders, and enterprise buyers.
• Create and maintain product datasheets, brochures, presentations, solution briefs, case studies, and sales enablement material.2. Marketing Content
• Own marketing content across website, blog, datasheets, brochures.
• Create engaging LinkedIn content for the company page and leadership profiles.3. Lead Generation Campaigns
• Plan and execute marketing campaigns around product launches, industry trends, and key cybersecurity challenges.
• Develop email campaigns, newsletters, and customer communications.
• Collaborate with the sales team to support lead generation, nurture prospects, and improve sales conversions.4. Webinars, Podcasts & Events
• Plan and coordinate webinars, podcasts, expert discussions, and customer sessions.
• Manage end-to-end event marketing, including pre-event promotions, collateral, booth messaging, on-ground coordination, and post-event follow-ups.
• Identify relevant industry events and opportunities to strengthen Zaperon's brand presence.

What We're Looking For

• 2–6 years of experience in product marketing, B2B marketing, content marketing, or a similar role.
• Experience in B2B technology, SaaS, enterprise software, or cybersecurity is strongly preferred.
• Excellent written and verbal communication skills, with the ability to simplify complex technical concepts.
• Strong skills in product positioning, storytelling, website messaging, and content development.
• Ability to independently manage multiple marketing initiatives and take ownership from planning through execution.
• Familiarity with LinkedIn marketing, email campaigns, webinars, event marketing, and marketing analytics.

Why Join Zaperon?

• Own and shape the marketing function at a growing cybersecurity company with global exposure.
• Have direct ownership, visibility, and the opportunity to make a measurable impact.

Interested candidates can apply with updated resume.