Brand Manager

Brand Manager:

Company: Communal – D2C Skincare Brand

Location: Pune | On-site | Full-time

Experience: 5+ years overall | 3+ years in Skincare/Beauty (Mandatory)

About Communal:

Communal is a fast-growing D2C skincare brand focused on high-performance, transparent and modern skincare for consumers who care about ingredients, results and real skincare routines.

We’re looking for a high-ownership Brand Manager to work closely with the founders and lead Communal’s brand strategy, campaigns, product launches, social, PR, influencer marketing and consumer growth initiatives.

Key Reponsibilities:

• Brand Awareness & Equity
• Share of Voice
• Organic Reach & Engagement
• PR & Media Visibility
• Product Launch Success
• CAC & Marketing Efficiency
• Conversion & Revenue Growth
• Repeat Purchase & Customer Lifetime ValueWhat You’ll Own:

Brand & Marketing Strategy

• Own Communal’s brand positioning, messaging, tone of voice and visual identity across all consumer touchpoints.
• Develop and execute annual, quarterly and monthly marketing roadmaps.
• Build integrated 360° campaigns across digital, social, PR, influencers and performance marketing.Consumer, Category & Competitor Insights
• Track consumer behavior, skincare trends, category developments and competitor activity.
• Identify consumer needs, whitespace opportunities and new growth opportunities.
• Turn insights into relevant products, campaigns and communication ideas.Product, NPD & Go-to-Market
• Partner with Product/R&D teams on NPD, product positioning, naming, packaging and communication.
• Own the marketing GTM strategy for new product launches, from pre-launch buzz to post-launch growth.
• Develop compelling product stories, ingredient communication and USPs.Social, Content & Community
• Own the content strategy and calendar across Instagram, YouTube, Pinterest and emerging platforms.
• Identify trends and create high-impact, shareable skincare content.
• Build an engaged community and strengthen brand affinity.
• Monitor social sentiment and consumer conversations.Influencer, Creator & UGC Marketing
• Identify and manage relationships with micro/macro influencers, skinfluencers, creators and dermatologists.
• Lead influencer seeding, collaborations and UGC programs.
• Develop creator briefs and content that can also be leveraged for performance marketing.PR & Brand Visibility
• Build and execute Communal’s PR and earned-media strategy.
• Develop media stories, press releases, founder stories and brand pitches.
• Build relationships with journalists, editors and beauty/lifestyle publications.
• Ensure all external communication and claims remain accurate, compliant and consistent.E-commerce & Commercial Marketing
• Work closely with E-commerce and Performance Marketing teams to translate brand strategy into high-converting website and marketplace experiences.
• Ensure product pages, campaigns, offers and digital touchpoints maintain Communal’s premium brand positioning.
• Support initiatives that improve traffic, conversion and customer acquisition.Performance, Analytics & Budget
• Track key marketing metrics including reach, engagement, CTR, CAC, ROAS, conversions and repeat purchase.
• Use data and consumer insights to optimize campaigns and marketing investments.
• Own and manage the marketing budget across content, influencers, PR, campaigns and launches.Retention & Customer Lifecycle
• Develop initiatives to improve repeat purchase, customer loyalty and lifetime value.
• Work with CRM teams on email, WhatsApp, SMS and other retention initiatives.Brand Governance & Cross-functional Leadership
• Maintain consistency across packaging, website, ads, social, marketplace, campaigns and offline communication.
• Work closely with Founders, Product/R&D, Creative, E-commerce, Performance Marketing, Sales and Operations teams.
• Manage agencies and external partners wherever required.What We’re Looking For:
• 5+ years of overall Brand & Marketing experience, including 3+ years in skincare, beauty or personal care - mandatory.
• Experience working in-house with a consumer/D2C brand; pure agency-side experience will not be considered.
• Strong understanding of skincare, ingredients, consumer behavior and beauty trends.
• Proven experience across brand building, campaigns, social media, influencers and PR.
• Understanding of D2C, e-commerce, performance marketing and customer acquisition.
• Strong analytical and strategic thinking with the ability to connect brand building with business outcomes.
• Excellent storytelling, communication and creative judgment.
• Strong project management and stakeholder-management skills.
• Startup mindset: proactive, hands-on, highly organized and comfortable building from scratch.Why Join Communal?

You’ll work directly with the founders and have the opportunity to shape the brand from strategy to execution while building one of the exciting new names in Indian skincare.