Senior Product Manager

About ABP Network :

ABP Network is an innovative media and content creation company, reaching 535 million individuals across India through its multi-language news channels. As a group entity of ABP, a leading media conglomerate with a century of incorporation, ABP Network fearlessly imparts news nationwide through its four national and regional TV news channels, digital news platforms in eight languages as well as social media platforms. Since 2003, the network has been a pioneer in curating unbiased news in various Indian languages, leaving a prominent footprint in the Asian sub-continent.

About the Role:

We are looking for an experienced Senior Product Manager to lead the product strategy, development, and growth of ABP Live's mobile app and CTV platforms. The role will be responsible for building engaging, scalable, and user-centric digital products that drive content consumption, audience engagement, retention, and business growth.

The ideal candidate should have a strong understanding of AI applications within product management and digital media, including the ability to identify and leverage relevant AI tools to improve product development, user experience, content discovery, analytics, and operational efficiency.

The candidate should also have strong experience in digital monetisation, advertising-led products, CPM optimisation, and brand solutions, with the ability to balance user experience with revenue objectives.

Key Responsibilities:

• Own the product vision, roadmap, and strategy for ABP Live App and CTV platforms.
• Identify opportunities to improve user acquisition, engagement, content consumption, retention, and overall user experience.
• Drive the complete product lifecycle from ideation and requirements gathering to development, launch, and optimisation.
• Work closely with UI/UX, Engineering, Editorial, Content, Marketing, and Business teams to deliver product initiatives.
• Define product requirements, user stories, workflows, and acceptance criteria.
• Analyse user behaviour, product analytics, market trends, and competitor offerings to identify growth opportunities.
• Lead the development of new features and improvements across mobile app and CTV experiences.
• Optimise content discovery, navigation, search, recommendations, notifications, video consumption, and personalised experiences.
• Develop strategies to improve DAU/MAU, session duration, video views, retention, and engagement.
• Work on CTV-specific experiences such as remote-friendly navigation, content discovery, live TV/video consumption, playlists, and seamless viewing journeys.
• Identify and implement relevant AI tools and AI-driven solutions across the product lifecycle, including user personalisation, content discovery, recommendations, automation, user insights, and product development.
• Stay updated with emerging AI tools and technologies relevant to product management and digital media, and evaluate their applicability to ABP Live's products and workflows.
• Work closely with Ad Sales/Revenue teams to identify product opportunities that improve monetisation, including solutions designed to increase CPMs, ad inventory value, fill rates, and overall advertising revenue.
• Develop and optimise product solutions for brand partnerships and branded content/brand solutions, ensuring that products can effectively support advertiser requirements while maintaining a strong user experience.
• Collaborate with technology teams to ensure timely and high-quality product delivery.
• Define and monitor key product KPIs and prepare regular performance reviews.
• Conduct user research and incorporate user feedback into product decisions.
• Benchmark ABP Live against leading news, OTT, video, and digital content platforms.
• Manage multiple product initiatives and prioritise features based on business impact, user needs, monetisation potential, and technical feasibility.
• Ensure products are scalable, reliable, intuitive, and aligned with ABP Live's overall digital and business strategy.

Minimum Qualifications Required:

• 6–10 years of experience in Product Management, preferably in consumer internet, media, OTT, news, content, or video platforms.
• Strong experience in managing mobile applications and/or CTV/OTT products.
• Proven experience in product strategy, roadmap planning, feature prioritisation, and product execution.
• Strong understanding of user experience, product analytics, and digital consumer behaviour.
• Strong understanding of AI applications in product management, with hands-on familiarity with relevant AI tools and the ability to identify practical AI use cases within digital products.
• Experience in digital monetisation, advertising products, CPM optimisation, ad-tech solutions, or brand/advertiser-led product solutions will be strongly preferred.
• Experience working with cross-functional teams including Product, Engineering, Design, Content, Marketing, and Business.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Good understanding of Agile/Scrum product development methodologies.
• Experience with product analytics tools and platforms.
• Excellent communication, stakeholder management, and project management skills.