Co-Founder
Looking for a Co-Founder — Sales, Growth & Product | Merchantly
I'm looking for a business-oriented co-founder to join me in building Merchantly, an AI-powered e-commerce SaaS platform for Indian businesses and D2C brands.
About MerchantlyMerchantly is a Shopify-like platform that helps businesses create and manage online stores with minimal technical effort. We're building an affordable, AI-first commerce platform that simplifies storefront creation, product management, payments, shipping, and day-to-day operations.
Where we are today
- Product: Core platform developed; preparing for merchant acquisition and market launch.
- Team: A lean engineering team of 3 college students working with me since May 2026, with 2 expected to join full-time in 2027.
- Founder: I'm working full-time on Merchantly, bringing nearly 10 years of software engineering experience from Amazon, PhonePe, and Cohesity, along with exposure to the D2C ecosystem through Pincode.
- Funding: Bootstrapped so far and but exploring funding options.
Who I'm looking forSomeone who can complement my technical background and take ownership of business growth and product direction.
Your key responsibilities would include:
- Develop and execute our go-to-market and customer acquisition strategy.
- Drive sales, merchant onboarding, partnerships, and revenue growth.
- Own product strategy, positioning, pricing, and customer experience.
- Work closely with engineering to translate merchant feedback into product improvements.
- Help with fundraising and building the business.
Ideal background
- Experience in B2B SaaS, e-commerce, D2C, sales, or product management.
- Strong business development and execution skills.
- Entrepreneurial mindset and willingness to build from an early stage.
- Prior startup experience is a plus, but not mandatory.
What I'm offeringA genuine co-founder opportunity with meaningful equity participation, shared ownership of the company's direction, and the opportunity to build a scalable SaaS business from the ground up.
- If this sounds interesting, please DM me with a brief introduction. Referrals are welcome too!