Sr Manager - Ecommerce

Job Description: Senior Manager – E-commerce

Department: e-commerce

Experience: 6-10 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.

Location: Ahmedabad

Reports to: Head of eCommerce

Role Purpose

The Senior Manager – E-commerce will be responsible for driving growth, profitability, and operational excellence across all eCommerce marketplaces for Beardo. The role will focus on scaling revenue, channel inputs, AOP planning, ensuring healthy inputs, commercial health, On-platform media planning, identifying white spaces, eCommerce partnerships and owning P&L/JBP for marketplaces (Amazon, Flipkart, Myntra, Nykaa, Meesho)

Key Responsibilities

• Business Growth & P&L Ownership: Own and deliver the Annual Operating Plan (AOP) with full accountability for Top-line (Revenue) and Bottom-line (EBITDA/Contribution Margin) across marketplaces (Amazon, Flipkart, Meesho, Myntra, Nykaa etc. Plan and execute monthly/quarterly revenue and bottomline targets.
• Budgetary Control: Manage multi-crore monthly budgets across performance marketing, and platform promotions
• Team Leadership & Stakeholder Management: Lead and mentor a team, work cross-functionally with marketing, supply chain, finance, and brand teams, present performance insights and growth strategies to leadership.
• Portfolio Strategy: Define the channel-specific product mix. Decide which "hero" products (e.g., Whisky Smoke, Beard Oils) lead on marketplaces
• Performance Marketing Strategy: Oversee the PPC/AMS strategy. Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads. Work closely with digital marketing teams on campaign planning and optimization. Use data to drive decision-making and continuous optimization
• Product Innovation: Identify "White Spaces" by analysing search trends and competitor gaps. Provide data-backed inputs to the R&D/NPD teams for new launches (e.g., trimmers, premium fragrances).
• Inventory Governance: Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock)
• Regional Disposition: Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers) to ensure "Next Day Delivery" for the urban Beardo consumer.
• Account management: Liaising with marketplace managers of Amazon, Flipkart etc for solving account issues, building relationships, aligning internal teams for success
• Operations and channel hygiene: Manage and oversee day-to-day operations of the E-commerce platform (viz. Amazon, Flipkart, Myntra, Ajio, etc.) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation
• Listing Hygiene: Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal
• Dashboarding: Shift from manual reporting to automated, real-time BI. Monitor health metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.
• Competitor Intelligence: Proactively track competitor pricing and share-of-voice (SOV) to drive tactical interventions.

Ideal Candidate Profile

• Experience: 6–10 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.
• Platform Expertise: Deep knowledge of the Amazon/Flipkart
• Financial Acumen: Must understand the "Unit Economics" of eCommerce—shipping costs, payment gateway fees, marketplace commissions, and return rates (RTO).