Product Manager

🚀 Job Title: Product Manager – D2C (Website & App)

📍 Gurgaon | 💰 ₹4–6 LPA | 🏢 D2C Beauty & Personal Care Brand

Role Overview

We are looking for a Product Manager – D2C who is customer-focused and interested in building and improving the end-to-end product experience across our D2C website and app.

Candidates with internship experience or 0–2 years of experience in Product Management, preferably with exposure to a D2C Beauty, Skincare, Personal Care, Cosmetics, or Wellness brand, are encouraged to apply.

Key Responsibilities

Product Management – D2C Website & App

• Assist in managing and improving the product roadmap for the website and mobile app
• Track key metrics such as conversion rate, AOV, retention, and overall user experience
• Support optimization of the end-to-end checkout journey and reduce drop-offs
• Collaborate with design, engineering, growth, and analytics teams
• Identify and analyze funnel drop-offs (Homepage → PDP → Cart → Checkout)
• Conduct user research, usability testing, and competitor benchmarking
• Track bounce rate, conversion rate, and page load speed
• Support improvements in product discovery, navigation, search, and PDP experience
• Contribute to AI-led initiatives to improve personalization and customer experience
• Monitor customer feedback and identify opportunities for product improvementsIdeal Candidate Profile
• Freshers or candidates with 0–2 years of experience in Product Management
• Internship experience in Product Management, D2C, E-commerce, or a related field will be an advantage
• Exposure to a D2C Beauty, Skincare, Personal Care, Cosmetics, or Wellness brand is preferred
• Strong interest in digital products, e-commerce, and customer experience
• Basic understanding of customer journeys, funnels, conversion, and retention
• Analytical and data-driven mindset
• Good communication and coordination skills
• Ability to work closely with design, engineering, growth, and business teamsWhy Join Us?
• Opportunity to work closely on a D2C website and app
• High learning and ownership opportunity
• Exposure to product, growth, analytics, and e-commerce
• Opportunity to work with a fast-growing beauty brand
• Fast-paced environment with strong growth and learning opportunities📩 Apply Now

Interested candidates can share their CV at hr@puresta.in