Head of Brand

*Brand: La Polky Stories by Raniwala 1881*

*Role: Brand Head - La Polki Stories*

*Brand Positioning:* Affordable luxury jewellery - More wearable, less locker-wear.

*Revenue Centers:* D2C (polkistories.com), Marketplaces (Ajio, Myntra, Tata CLiQ Luxury), Offline Retail (Gurgaon store - 1st store, future expansion)

*About The Brand Journey:*

La Polki Stories is a subset brand under the Raniwala 1881 umbrella. The journey started as D2C-first with polkistories.com as the primary revenue driver, now moving into an omnichannel presence.

*Role Objective:*

To own the complete P&L and growth of La Polki Stories across online and offline channels, and to drive the brand from a D2C-first to a strong omnichannel brand.

*Key Responsibilities:*

*1. Digital & Performance Marketing - Own Customer Acquisition*

• Own the complete digital funnel to drive traffic and conversions on D2C website.
• Drive performance marketing - ROAS, CAC, retention.
• Overlook all digital initiatives that bring clients to the website.

*2. Brand Marketing & Communication*

• Own the marketing edge for the brand.
• Social Media team reporting - Guide content creation, calendar, and publishing.
• Own PR outreach and external communication for the brand.

*3. Product & Merchandising*

• Take complete ownership of product vertical.
• The entire product and merchandising team will report into this role.
• Responsible for product planning, merchandising, pricing and assortment as per D2C + offline needs.

*4. Online Sales & Business*

• Own the online sales team.
• Responsible for numbers across D2C business and marketplaces (Ajio, Myntra, Tata CLiQ Luxury).
• Drive monthly / quarterly revenue targets, conversion, AOV.

*5. Offline Retail & Expansion*

• Own offline store operations - currently 1 store in Gurgaon.
• Ensure targets are met, operations are optimized, and store experience is aligned with brand.
• Lead planning and execution for new store expansions.

*KPIs for the Role:*

Revenue growth (D2C, Marketplaces, Offline), CAC & ROAS, Website traffic & conversion, Sell-through, Offline store target achievement, Brand visibility & engagement.

*Ideal Profile:*

• 6-10 years in D2C / retail / affordable luxury / fashion jewellery.
• Strong understanding of performance marketing, D2C and marketplaces.
• Experience in handling product + marketing + sales under one umbrella.
• Prior experience in managing omnichannel or retail expansion preferred.
• Entrepreneurial mindset with ownership attitude.

Reports to: Business Head