Skincare Brand Strategist (FROM D2C INDUSTRY)

About The Opportunity

A fast-scaling D2C skincare brand builder operating across India, we’re engineering the next generation of beauty brands through data-led storytelling, consumer obsessions, and omni-channel growth systems. We’re not just launching products—we’re architecting category-defining brand identities, building cult communities, and scaling direct-to-consumer flywheels that convert curiosity into loyalty.

Role & Responsibilities

• Lead end-to-end brand strategy—from positioning and voice to campaign architecture—for high-growth skincare D2C brands.
• Translate consumer insights (from social listening, purchase data, and surveys) into compelling brand narratives and product-led marketing hooks.
• Own the brand’s competitive differentiation: build market maps, identify whitespace, and design category disruption playbooks.
• Partner with growth, performance marketing, and product teams to align brand messaging with conversion levers and retention engines.
• Develop visual, verbal, and experiential identity systems that scale across digital, social, and physical touchpoints.
• Track, report, and optimize brand health metrics—awareness, sentiment, share of voice, NPS, and brand lift—using tools like Brandwatch, Google Trends, and SurveyMonkey.

Skills & Qualifications

• Must-Have
• Brand Positioning
• Consumer Insights
• Skincare Category Knowledge
• D2C Marketing
• Brand Messaging
• Brandwatch
• Google Trends
• SurveyMonkey
• Preferred
• Beauty Startup Experience
• Instagram & TikTok Creative Strategy
• Omni-channel Brand Building

Benefits & Culture Highlights

• Work with the fastest-growing D2C beauty brands in India—launch, iterate, and scale real brands with real impact.
• Autonomy + ownership: you own the brand narrative, and we back you with data, designers, and growth engineers.
• Performance-first culture: your ideas move the needle, and you’re rewarded for impact—not tenure.

Skills: google trends,omni,building,messaging,d2c,brand positioning,strategy,brandwatch,data,positioning,brand messaging,surveymonkey