Google Ads Executive

📍 Gurgaon (Hybrid)

💰 ₹5–8 LPA + Performance Bonus

⏱ Immediate / 4 weeks

👉 Apply here - https://bit.ly/3ROgL4R

We're not looking for someone who "manages Google Ads accounts."

We're looking for someone who can diagnose → prioritise → experiment → improve - and explain every decision in cause → evidence → action.

At Upthrust, we're a B2B & D2C performance marketing agency that exists to compound growth for entrepreneurs who refuse to play small. Our team runs Google Ads across 4–6 accounts (including our own), and we hold ourselves to one standard: measurable business outcomes, not platform activity.

What you'll own:

• 4–6 Google Ads accounts (B2B SaaS + D2C), budgets ₹1.5L–₹20L/month per account
• Daily performance diagnosis using cause → effect logic (not "metrics went up/down")
• Weekly experimentation: hypothesis → test → measure → learn → repeat
• Tracking sanity: UTMs, GCLID presence, conversion actions - daily checks
• Search intent hygiene: catch quality drift early, not weekly
• Offline conversion setup: optimise for qualified leads, not form fills
• Landing page feedback: conversion-led, not opinion-led
• Weekly update to clients: what changed, why, what's next

Tools: Google Ads, GA4, GTM, Looker Studio, Claude + Claude Cowork (daily, non-negotiable), Notion, Sheets, Slack

You'll thrive here if:

• You love diagnosing problems more than reporting them
• You can defend every decision live, calmly, with data
• You know what NOT to touch when an account is unstable and why
• You use AI tools daily to make 10× better decisions with 5× more precision
• You find "algorithm changed" to be an embarrassing answer

Don't apply if:

• You can't talk in numbers (CPL, CPA, ROAS, CVR, lead quality)
• You panic-change 10 things when performance dips
• You need step-by-step instructions and hand-holding
• You treat documentation as optional

What the first 90 days look like:

🗓 Day 30

• You explain every performance change as: Cause → Evidence → Action
• You ship 2–4 experiments with clean measurement
• You detect tracking issues before the client does
• Your updates make clients feel safer, not confused🗓 Day 60
• You independently own accounts with minimal supervision
• You build SOPs and checklists (audit, search terms, experiment log)
• You're trusted with budget tradeoffs🗓 Day 90
• Your accounts improve on CPL / CPA / Lead Quality / ROAS
• Your learnings become part of the Upthrust Ads Playbook
• Clients trust your calls. Akshay trusts your judgment.

What you'll learn in 6 months that you can't get elsewhere:

• Scaling B2B performance funnels with real budget accountability
• Conversion tracking forensics (GTM, GA4, attribution logic)
• How to communicate performance to founders who care about business outcomes, not vanity metrics

👉 Apply here - https://bit.ly/3ROgL4R

(Quality of thinking > length of answer. We read everything.)