GTM Specialist
Company Description Resoline Techbis is a growing technology-focused organization dedicated to delivering practical, innovative solutions for businesses seeking digital transformation. Based in Bhubaneswar, the company works closely with clients to understand their commercial goals and design strategies that drive measurable growth. Resoline Techbis promotes a collaborative, learning-oriented environment where team members can experiment, iterate, and refine new ideas. The organization values clear communication, data-driven decision-making, and strong customer relationships, creating opportunities for professionals who want to influence go-to-market success. Team members are encouraged to contribute proactively to both strategic planning and hands-on execution.
Role Description The GTM Specialist role at Resoline Techbis is a full-time, on-site position located in Bhubaneswar. The individual in this role is responsible for planning and executing go-to-market strategies for products and services, including market analysis, positioning, and messaging. Day-to-day tasks include coordinating with product, sales, and marketing teams to design launch plans, preparing sales enablement materials, and monitoring campaign performance against defined KPIs. The GTM Specialist also conducts competitive research, segments target audiences, and recommends pricing or packaging adjustments based on insights. This role involves tracking pipeline impact, preparing reports for leadership, and continuously refining GTM plans to support revenue growth and customer adoption.
Qualifications
- Ability to develop and execute go-to-market strategies, including market segmentation, positioning, and launch planning.
- Strong skills in market and competitive research, with the ability to interpret data and transform insights into actionable recommendations.
- Experience collaborating with cross-functional teams (product, sales, marketing, operations) to align GTM activities and timelines.
- Proficiency in preparing sales enablement assets such as pitch decks, product briefs, battle cards, and FAQs.
- Capability to track, analyze, and report on GTM performance metrics, including pipeline contribution, conversion rates, and campaign ROI.
- Strong written and verbal communication skills, with attention to detail and the ability to tailor messaging to different audiences.
- Comfort with using CRM and marketing tools (e.g., Salesforce, HubSpot, or similar platforms) to manage data and workflows.
- Bachelor’s degree in Business, Marketing, Technology, or a related field; equivalent practical experience will also be considered.
- Proven ability to work on-site in a fast-paced environment, prioritize multiple initiatives, and meet deadlines consistently.
- Prior experience in a GTM, product marketing, or business development role in the technology or SaaS sector is an advantage.