PAM Planning

About the Role

Hero MotoCorp is looking for a data-driven and dynamic Manager – PAM Planning to oversee and optimize zonal aftermarket parts operations. In this role, you will manage business performance across substantial revenue lines (indicative turnover: ₹1,000 Cr Parts, ₹100 Cr Engine Oil, and ₹50 Cr Accessories). Your core mandate will be tracking business value-chain KPIs, deriving actionable course corrections, and driving distributor efficiency to deliver on our commitment: no customer waits for Hero Genuine Parts (HGP) anywhere, anytime.

Key Responsibilities

• KPI & Performance Tracking : Monitor and analyze Order Dispatch Retail Closing (ODRC), retailer billing consistency, market reach, and aftermarket penetration across Parts, Engine Oil, and Accessories. Gather market intelligence on competitor pricing, packaging, and schemes to formulate counter-strategies.
• Distributor Governance & Network Expansion: Drive business planning for new distributorship activations, expand network reach, monitor district-level market share, and mitigate Vehicle Off Road (VOR) cases. Conduct fortnightly business reviews with Area Parts teams.
• Parts Marketing & BTL Activations: Lead downstream demand-generation initiatives, including Point of Purchase (POP) branding, ASLI Hero technician engagement, targeted promotional schemes, and distributor Reward & Recognition (R&R) programs.
• Strategic Projects & Target Planning: Cascade monthly targets across Parts Distributors (PD), Hero Genuine Parts Distributors (HGPD), and AFM channels. Manage projections for Top 350 Zonal Parts and coordinate key initiatives such as RMS implementation, HGP Touch, and PGP projects.
• Cross-Functional Liaison: Coordinate across Sales, Service, Head Office Planning, Plant Backend, IT (SAP/DMS), and Finance to resolve escalations and maintain smooth channel operations.Candidate Profile & Qualifications
• Education: Graduate or Post Graduate degree (MBA with specialization in Operations or Marketing preferred).
• Experience: 2-5 years of experience in the Parts, Aftermarket, or FMCG sector, with exposure to sales and distribution operations.
• Technical Skills:
• Advanced MS Excel proficiency (Mandatory).
• Working knowledge of SAP and Dealer Management Systems (DMS / Oracle BI).
• Familiarity with Microsoft Power BI is an added advantage.
• Competencies: Strong strategic orientation, structured problem-solving skills, comfort with ambiguity, and the ability to turn complex data into operational decisions.