Co-Founder & CMO ( Functional Wellness Beverage)
Co-Founder & CMO – Better Days
A Women Functional Lifestyle Wellness Beverage Brand
Better Days is an early (pre market) stage startup. We are building a new women’s functional wellness beverage brand. Creating great-tasting, sparkling fizzy functional drinks designed around the everyday wellness needs of modern women, focused on their hormonal health related to PCOS/PCOD.
We’re looking for a Co-Founder & CMO to join at the early stage and take ownership of building the brand, marketing and growth engine from the ground up.
This is not a salaried job offer or an employment opportunity. It is a founder-level opportunity for someone who wants to build and own a consumer brand in Women Wellness Market, with equity.
What you’ll own
- Own the Better Days brand. Its positioning, voice, identity, storytelling and evolution
- Build and lead the overall brand and marketing strategy
- Develop the launch strategy across D2C, Instagram, social commerce and e-commerce
- Own customer acquisition, content, social, community and digital growth
- Build influencer, creator and strategic brand partnerships
- Shape the consumer proposition, campaigns and brand experience
- Work closely with the Founder on product, packaging, pricing, GTM and commercial strategy
- Build the marketing function, team and external partner ecosystem as the company scales
- Help shape Better Days into a long-term women’s wellness brand with the potential to expand across products, flavours and functional benefits
Who we’re looking for
We’re particularly interested in getting a female consumer-brand or marketing leader onboard who brings an authentic understanding of women as consumers and can take genuine ownership of building Better Days.
We are open to Co-Founder applicants across industries and domains and not limited it to onlt marketing or consumer products/D2C.
However, ideally preferably have experience in FMCG, beverages, wellness, beauty, nutrition, D2C, consumer tech, another high-growth consumer category or similar industries, along with strong understanding of brand building and digital growth.
More importantly, you should be:
- Entrepreneurial and comfortable building from zero
- Strong in consumer positioning, storytelling and growth
- Commercially minded and comfortable with CAC, conversion, retention, repeat purchase and unit economics
- Hands-on and willing to build rather than simply manage
- Strong at building teams, partnerships and execution systems
- Excited by the opportunity to make Better Days your brand to build
Founder Economics
Equity + Investment
This is an equity-only Co-Founder opportunity with an investment commitment.
The selected co-founder will invest capital into Better Days and receive founder-level equity participation, with the investment amount and equity structure mutually agreed based on experience, contribution and commitment.
No fixed salary at the initial stage.
ave experience in FMCG, beverages, wellness, beauty, nutrition, D2C, consumer tech or another high-growth consumer category, along with strong understanding of brand building and digital growth.
More importantly, you should be:
- Entrepreneurial and comfortable building from zero
- Strong in consumer positioning, storytelling and growth
- Commercially minded and comfortable with CAC, conversion, retention, repeat purchase and unit economics
- Hands-on and willing to build rather than simply manage
- Strong at building teams, partnerships and execution systems
- Excited by the opportunity to make Better Days your brand to build
Founder Economics
Equity + Investment as we are just getting started with it from ground up.
This is an equity-only Co-Founder opportunity with an investment expectations to make sure the cofounder has skin in the brand. We are open to offer equal equity split among cofounders as it’s at an early stage and we are looking for someone to be an equal partner and have equal ownership from day 1.
The selected co-founder will invest capital into Better Days and receive founder-level equity participation, with the investment amount and equity structure mutually agreed based on experience, contribution and commitment.
If you are applying considering it as a job, then please don’t apply. This is not a job or an employment opportunity.
Why Better Days
The product is already in development with founders capital. The next phase is to launch it in the market, commercialise the product, acquire customers and build the brand at scale.
We’re looking for someone who doesn’t just want to be the CMO. We’re looking for someone who wants to build Better Days as it’s Co-Founder.
Role: Co-Founder & CMO
Stage: Pre market
Compensation: Equity only
Location: Gurugram and South Delhi preferred (Delhi-NCR only)
Interested? Apply with your LinkedIn profile and a short note about why you want to build Better Days with us.