Brand Manager - Ecommerce

About 4K Brands

4K Brands creates, launches and grows consumer brands from the ground up. We find product opportunities, develop the brand and product range, build the Shopify store, and run the marketing that turns an idea into a growing business. Our brands sell to customers in the United States. 4K Brands is run by the same leadership team as Adella Digital, a US marketing and brand-building agency founded in 2016.

We are hiring a hands-on Brand Manager in India to build brands with us, working remotely with our US leadership team.

The role

You will own the day-to-day management and growth of multiple ecommerce brands in the 4K portfolio. You are the central point of coordination between vendors, the online store, inventory, creative, marketing and operations. You look at the business, find the opportunities and problems, build a plan, and work with the team to get it done.

What you will do

Brand ownership and growth

• Own the performance of assigned brands: revenue, customers, average order value, repeat purchase and brand awareness
• Build quarterly and annual growth plans and maintain 30, 60 and 90 day priorities for each brand
• Research competitors, category trends and customer behaviour, and propose new products, bundles, promotions and partnershipsEcommerce and Shopify
• Run day-to-day store operations and merchandising: products, collections, descriptions, pricing, imagery and promotions
• Coordinate landing pages, collection launches and site improvements with designers and developers
• Review the customer journey regularly and improve conversion rateProduct, vendors and inventory
• Act as a main point of contact for manufacturers and suppliers: samples, packaging, purchase orders, production timelines and delivery
• Track inventory, flag stockouts and slow movers, and recommend reorders, bundles, markdowns or discontinuations from SKU-level data
• Forecast inventory needs around seasonality, launches and campaignsMarketing
• Own the marketing calendar for each brand and brief paid media, social, email/SMS, influencer and creative partners
• Plan product launches, seasonal campaigns and promotions
• Find new acquisition channels: influencer, affiliate, UGC, organic social and partnershipsReporting to leadership
• Track revenue, conversion rate, AOV, CAC, ROAS/MER, repeat rate, gross margin, inventory turnover and email/SMS contribution
• Present monthly brand reports, quarterly business reviews and annual plans to 4K leadership
• Explain what happened, why it happened and what we should do next

What you bring

• 4+ years managing at least one ecommerce or consumer (D2C) brand, owning overall brand performance, not a single channel
• Hands-on Shopify experience
• Experience working with vendors, manufacturers or suppliers
• Experience managing SKUs, inventory, pricing and merchandising
• Working knowledge of paid media, social, email/SMS, influencer and content marketing
• Comfort with ecommerce and marketing data
• Strong organisation, project management and written English
• Experience with US or international D2C brands is a strong plus

Working hours

Fully remote from anywhere in India. Working hours are 8 AM to 2 PM US Pacific time (about 8:30 PM to 2:30 AM IST; 9:30 PM to 3:30 AM IST when the US is on standard time).

How to apply

Send your resume with a short overview of the brands you have managed. Tell us:

• Which brand(s) you managed and what you were responsible for
• How long you managed each brand
• The approximate ecommerce revenue or scale you were responsible for
• One thing you implemented that produced measurable growth
• Your experience with Shopify, vendors, inventory and digital marketingWe care most about what you owned, what you changed and what happened as a result.