Assistant Manager – TAFE Tribe, Merchandising & Business Development

Job Purpose -

You will be responsible for driving the growth and expansion of TAFE Tribe, Merchandise business through strategic merchandising, business development, and on-ground execution. This role involves managing product portfolios development, vendor network expansion, vendor partnerships strengthening, and pricing strategies to build a scalable and profitable business model.

You will work closely with internal teams, dealers, and external partners to establish strong distribution channels, enhance customer experience, and implement technology-driven solutions across markets.

Principal Accountabilities -

• Expand Vendor partner network across Domestic and International markets.
• Expand the Merchandise product portfolio tailored as per domestic and international markets demands.
• Clear understanding of domestic and international product norms
• Support domestic and international dealers with merchandising, product visibility, and sales enablement.
• Monitor sale performance and optimize efforts
• Drive product assortment planning, positioning, and lifecycle management.
• Identify gaps and opportunities for portfolio expansion.
• Negotiate commercial terms and ensure cost-effective procurement.
• Maintain quality standards and ensure timely delivery of products.
• Develop pricing strategies to ensure competitiveness and profitability.
• Analyse market trends, competitor pricing, and customer insights.
• Drive adoption of technology solutions for business operations and scalability.
• Work across digital platforms for sales, inventory, and customer engagement.
• Collaborate with tech teams to enhance platform capabilities and performance.
• Enhance end-to-end customer experience across digital and physical touchpoints.
• Gather user feedback and implement improvements in product and service delivery.
• Ensure seamless customer journey across channels.
• Support expansion into international markets including channel setup and partnerships.
• Adapt product portfolio and strategies based on regional requirements

Candidate specifications -

• Strong experience in product merchandising, business development, and sales management.
• Proven ability to build and manage offline/ online stores and networks.
• Experience in vendor management, procurement, and pricing strategies.
• Understanding of product lifecycle management and portfolio expansion.
• Exposure to digital/tech-driven business models and platforms.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent stakeholder management and negotiation skills.