Mobile App manager

Job Title: Mobile App Manager (Digital Growth & Marketing)

Company: Suvidha Supermart

Location: Ranchi, Jharkhand (On-site / remote)

Experience: 2 to 4 years in Digital Marketing, App Growth, or E-commerce Front-end Ops

Salary: Competitive Base + Performance-Linked App Growth Incentives

About Us:

Founded 16 years ago, Suvidha Supermart is a trusted household name in Ranchi built on pure dedication, relentless hard work, and a day-and-night commitment to our community. For over a decade and a half, we have poured our hearts into providing the absolute best quality products, unmatched customer service, and the most honest prices to thousands of families.

While our operational and delivery teams are fully established on the ground, we are aggressively expanding our digital storefront. We are seeking a highly creative and data-driven Mobile App Manager to take complete ownership of our mobile application's front-end user experience, growth marketing, and digital customer retention.

Key Responsibilities:

• Digital Traffic & Order Growth: Own the daily active users (DAU) and digital conversion metrics on the app. Drive continuous growth in daily app orders through strategic digital campaigns.
• Dopamine-Driven Marketing & Push Notifications: Create, schedule, and execute highly contextual, creative push notifications based on time of day, sudden Ranchi weather changes, festivals, and weekly household buying cycles.
• App Visual Merchandising: Update and manage the visual layout of the app daily—including banners, flash sales, high-margin item placements, and digital combo packages (like monthly ration bundles).
• Subscription & Loyalty Programs: Design and promote the app's automated monthly subscription model for recurring essentials (milk, bread, staples) to build permanent customer lock-in.
• Data Analytics & Win-Back Campaigns: Analyze user behavior data to identify why customers drop off, and launch targeted, personalized digital offers to win back dormant app users.
• Inventory Catalog Sync: Coordinate with the store software team to ensure real-time product availability and clean, attractive item imagery on the app interface.

Required Skills & Qualifications:

• Prior experience in App Marketing, Performance Marketing, or User Retention Management (experience handling consumer apps or working with hyperlocal product growth is highly preferred).
• Hands-on experience with mobile app engagement tools and push notification platforms (e.g., Firebase, CleverTap, WebEngage, MoEngage, or custom CRM dashboards).
• Exceptional copywriting skills to draft warm, witty, and high-converting notifications in a mix of Hindi and English (Hinglish).
• A highly analytical mindset capable of looking at app drop-off data and converting it into a marketing strategy.