Brand Executive - D2C

About the role

This is a founder-like mandate for someone who wants to build, not maintain. As we expand beyond our core business, we're hiring a Brand Manager to build our Personal Care line from a blank page defining what we make, who it's for, and how it goes to market, then taking it all the way to launch. You'll work directly with the leadership team and a small, sharp crew focused on new categories, with unusual ownership for the stage. Expect ambiguity, a wide canvas, and the chance to shape something from the ground up.

What you'll own

• The category thesis what we should make in Personal Care, for whom, and why it wins
• Market sizing, consumer research, and competitive mapping, and the business case for investment
• Product definition in partnership with design and sourcing from proposition to specs to samples
• The full go-to-market strategy positioning, pricing, channel, and brand
• Building the category from 0 to 1 alongside the founders, making the early calls that set its direction
• The foundations for scale early demand signals, launch plan, and the metrics that define success

What we're looking for

• MBA from a premier B-school (IIM or equivalent preferred)
• 3–6 years in brand/category management, consumer strategy, consulting, or an early-stage D2C 0→1 role
• Exceptional analytical horsepower and structured thinking — you can go from a blank page to a defensible plan
• Entrepreneurial and comfortable with ambiguity; genuinely excited to build something new
• Strong design sensibility and consumer intuition

What success looks like in year one: a validated thesis, a defined product and go-to-market plan, and a clear, funded path to launch.

• Bonus: beauty or personal-care exposure, FMCG background, or prior D2C launch experience