Head of Category

Swish is building the next generation of food delivery by owning the entire value chain, from menu design and pricing to kitchen operations and customer experience. Backed by leading investors, we're building the future of food delivery by continuously launching new products, expanding into new markets, and creating innovative operating models.

Role Overview

As the Category Head – Delhi NCR, you will be responsible for building and scaling categories for the Delhi NCR market. You will work closely with the Head of Category (HOC) and cross-functional teams to understand customer demand, build the right assortment, drive category growth, and improve business performance.

What You'll Do

• Own the performance and growth of assigned categories in Delhi NCR.
• Build the right assortment and SKU mix based on customer demand, sales, margins, and availability.
• Understand Delhi NCR customer behaviour and identify local category and product opportunities.
• Analyse SKU and category performance to identify what to scale, improve, or discontinue.
• Work on pricing, promotions, assortment, and category-level initiatives.
• Partner closely with Procurement, Operations, Supply Chain, Growth, Product, and Marketing teams.
• Work with the HOC to develop and execute the broader category strategy.
• Identify gaps in availability, pricing, assortment, and customer experience and drive solutions.
• Track key category metrics including orders, revenue, margins, availability, AOV, and SKU productivity.
• Run experiments to improve category growth and profitability.
• Help launch and scale new categories across Delhi NCR.
• Build strong operating mechanisms to monitor category performance and drive continuous improvement.

What We're Looking For

• 5+ years of experience in category management, business, growth, e-commerce, quick commerce, food delivery, D2C, retail, or a similar consumer business.
• Strong NCR geography understanding - 3 years of experience in NCR/ localite
• Strong analytical and problem-solving skills.
• Experience working with SKU-level, sales, margin, and customer data.
• Strong commercial understanding and comfort working with numbers.
• Ability to translate customer insights and data into business decisions.
• Strong cross-functional collaboration and stakeholder management skills.
• High ownership and bias for action.
• Comfortable working in a fast-paced, ambiguous startup environment.
• Strong Excel/Google Sheets skills.

Good to Have

• Experience in quick commerce, food delivery, QSR, D2C, or consumer startups.
• Experience building or scaling categories in a new market.
• Experience working closely with procurement, supply chain, and operations.
• Experience owning category-level P&L or business metrics.

Why Swish?

At Swish, you'll get the opportunity to build and scale categories in one of our newest markets, work closely with the category and city leadership teams, and directly influence what customers discover, order, and come back for.