Product Merchandiser

Role Overview:

We are seeking a Product Merchandiser with strong experience in the Direct-to-Consumer (D2C) ecosystem. This role involves overseeing the entire product journey—from conducting extensive market research and generating insights to coordinating procurement and managing successful product launches—while creating distinctive, customer-centric product experiences.

Key Responsibilities:

• Conduct thorough product and market research to identify new product opportunities, consumer insights, and innovation gaps.

• Track trends and keyword demand in both Indian and global markets to inform product strategy.

• Identify consumer problems and translate them into clear, scalable product solutions.

• Develop a strong understanding of design to ensure product differentiation and brand alignment.

• Act as a liaison between design, procurement, and operations teams to ensure seamless execution.

• Manage the entire product lifecycle—from sourcing and procurement to sampling and launch.

• Collaborate closely with vendors and internal stakeholders to ensure quality, timelines, and cost efficiency.

• Create engaging product experiences that emphasize usability, packaging, and customer satisfaction.

• Support the go-to-market strategy with insights for positioning, pricing, and storytelling.

Must-Have Requirements:

• Proven experience in a D2C startup environment.

• Strong understanding of consumer behavior, e-commerce, and fast-paced product cycles.

• Hands-on experience with product sourcing, vendor coordination, and launch execution.

• Ability to work cross-functionally with design, supply chain, and marketing teams.

• Data-driven mindset with strong analytical and problem-solving skills.

• Excellent communication and stakeholder management abilities.

• Department: New Product Development (NPD)—looking for experience in product or consumer goods merchandising, not in fashion design or the apparel industry.

Good to Have:

• Experience in fitness or wellness D2C brands.

• Exposure to international sourcing and global trend analysis.

• Familiarity with tools for keyword research, trend tracking, and consumer insights.