Senior Manager - Product(Lupinlife)

Job Description

Drive brand matrix: Topline and bottom-line growth, managing GC% and A to S ratio

Strategic initiatives: Building the brand with relevant initiatives to achieve set goals

Media ROI: Manage ATL campaigns , BTL activities effectively and efficiently

Marketing Analysis: Analyzing data points & providing insights for strategic decisions

Innovation and NPDs: Stretegically create a brand roadmap for product and brand extensions

Digital Marketing: Accelerate the brand growth with relevant digital initiatives

Stakeholder Management: Develop good relationships with internal team members

Agency Management: Manage creative, media, and digital agencies to deliver campaigns

Education

Post Graduation

Work Experience

Minimum 7 years in FMCG / OTC

Competencies

Customer Centricity

Strategic Agility

Developing Talent

Collaboration

Result Orientation

Stakeholder Management

Innovation & Creativity

Process Excellence