Assistant Manager - Product, Van Heusen

Aditya Birla Lifestyle Brands Limited
Karnataka, India

Job Purpose

Job Purpose Description

Job Context & Major Challenges

Key Challenges

  • Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.
  • Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Tradeshow Management

  • Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management.

KRA2 Product Re-engineering

  • Pure Product cost improvement of L2L through product re-engineering measures, clearly demonstrating the impact
  • Infusing freshness into the line through product innovation

KRA3 Category performance

  • Season range primary performance
  • category volume growth
  • category performance in wholesale trade
  • Season range secondary performance
  • Core line secondary performance

KRA4 Product Lifecycle Management

  • Product grids
  • TS Analysis
  • Sell Through charts
  • Market Benchmarking

KRA5 Quality Improvement

  • Actions to be taken on PPMH scores for the category
  • Analysis of cause of defects and quality issues

KRA6 Partner visits

  • Vendor, Market and Factory visits

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