Senior Manager
Aditya Birla Sun Life Insurance
Maharashtra, India
- Lead end-to-end product conceptualization based on market trends, customer needs, competitor analysis, and regulatory outlook.
- Conduct primary and secondary research to identify gaps in the existing product portfolio and assess demand for new offerings
- Work closely with sales (including banca, broking, web aggregators and individual agent), marketing, training, actuarial, underwriting and analytics teams to identify opportunities for differentiated and customer-centric products.
- Evaluate product ideas i.e. profitability, persistency and claims outlook.
- Bring innovation in Product Development i.e. Industry First or Company first design to bring disruption in the market and gain mind share of Intermediary, Partner and Agents