Product Manager

Job Description — Product Manager

Swayam HR Solutions looking for his client -Reputed Adhesives Company

Position: Product Manager – Adhesives

Location: Navi Mumbai, Maharashtra

Experience: 4–5 years

Industry: Adhesives / Rubber / Specialty Chemicals preferred

Education: MBA / PGDM – Marketing preferred

Reporting To: CSO / Director

Employment Type: Full-time

Contact: - 7039 01 3344

Email: - swayamhrsolutions@gmail.com

Key Responsibilities

1. Product Portfolio Management

• Manage assigned adhesive products throughout their product lifecycle.
• Develop product-wise plans for sales growth, market penetration and product improvement.
• Analyse product performance, volumes, margins and customer/application segments.
• Identify slow-moving products, product gaps and opportunities for portfolio expansion.
• Recommend product modifications, new pack sizes, applications and positioning. 2. Market Research & Customer Understanding
• Conduct regular market visits to understand customer needs, applications and emerging requirements.
• Identify new applications and potential customer segments.
• Collect structured feedback from customers, distributors, dealers and sales teams.
• Monitor industry trends in adhesives, rubber, polymers and specialty chemicals.
• Convert market/customer requirements into actionable product-development opportunities. 3. New Product Development — NPD
• Identify and initiate new product development opportunities.
• Prepare product concepts and business cases based on market potential.
• Coordinate with R&D/Technical teams for formulation and product development.
• Coordinate laboratory testing, customer trials and field validation.
• Track NPD timelines from concept through commercialisation.
• Prepare product specifications, application guidelines and technical literature. 4. Product Launch & Commercialisation
• Prepare launch plans for new and modified products.
• Develop product positioning, key benefits, USP and target customer segments.
• Coordinate with Sales and Marketing for launch execution.
• Prepare product presentations, brochures, technical literature, FAQs and application guides.
• Conduct product training for Sales/Business Development teams.
• Monitor post-launch performance and customer acceptance. 5. Competition & Market Intelligence
• Track competitor products, formulations/applications where publicly observable, pricing, pack sizes and positioning.
• Conduct comparative product benchmarking.
• Prepare monthly/quarterly competitor intelligence reports.
• Identify competitive threats and opportunities.
• Recommend appropriate product, pricing or positioning responses. 6. Pricing & Product Profitability
• Support product pricing decisions based on market conditions, product cost and competitive positioning.
• Analyse product contribution/margin.
• Identify opportunities for margin improvement.
• Work with Finance, Purchase, Production and Management on cost optimisation.
• Evaluate commercial viability of proposed new products.

7. Customer Trials & Technical Support

• Coordinate product trials at customer locations.
• Understand application problems and recommend appropriate products.
• Document trial results and customer feedback.
• Coordinate with R&D/Quality for technical issues.
• Support resolution of product/application complaints.
• Conduct Root Cause Analysis with relevant technical teams where required. 8. Sales Enablement
• Work closely with Sales/Business Development teams to increase product adoption.
• Provide product knowledge and application training.
• Develop sales presentations, product comparison sheets and application guides.
• Participate in important customer meetings and product demonstrations.
• Support conversion of competitor products wherever technically and commercially feasible. 9. Cross-Functional Coordination

Work closely with:

• R&D / Technical
• Production
• Quality Assurance
• Sales & Business Development
• Purchase
• Supply Chain
• Finance
• Packaging
• Management

to ensure timely execution of product-related initiatives.

10. Product Performance & Continuous Improvement

• Monitor customer complaints and product-performance trends.
• Identify recurring product/application issues.
• Coordinate corrective and preventive actions.
• Recommend product improvements based on field feedback.
• Ensure continuous improvement of product quality and customer satisfaction.

Candidate Profile

Education Mandatory:

• MBA / PGDM – Marketing preferred. Preferred additional background:
• B.Sc. Chemistry / Polymer / Chemical Technology
• B.E./B. Tech Chemical/Polymer
• Diploma/degree in Rubber Technology or related technical discipline. Experience

4–5 years of relevant experience in:

• Adhesives
• Rubber chemicals/products
• Specialty chemicals
• Sealants
• Polymers
• Industrial chemicals

Candidates with direct experience in product management, product development, technical marketing, application development or business development within adhesives/rubber should be preferred.

Required Skills

• Product lifecycle management
• New Product Development
• Market research
• Competitor analysis
• Customer interaction
• Product trials
• Pricing and profitability understanding
• Technical/commercial understanding of adhesives
• MS Excel & PowerPoint
• Presentation skills
• Analytical ability
• Cross-functional coordination
• Good communication and negotiation skills
• Willingness to travel for customer/market visits