Assistant Product Manager

Key Responsibilities:

Revenue, GP and Market Share:

• Drive primary & secondary marketing strategy to ensure the delivery of AOP of the existing and new products of the respective product categories, for the revenue and GP targets.
• Prescribe the pricing of the product vis-a-vis competition and the entire profitability analysis that goes with it.
• Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections.

New Product Development:

• Understand consumer insights for the categories, monitor, analyse, and evaluate market trends, and competitor activity to identify new opportunities for the brands.
• Developing a new product pipeline based on innovation, consumer insights, channel members and peers.
• Lead complete stage-gate process management from ideation to product commercialization.
• Liaise with factory as well as the mold manufacturer for product developments and improvements

PLC (Product Life Cycle) Management:

• Manage the product’s pricing strategy and the required margins basis the PLC.
• Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs.
• Coordinating with the creative/design team for this purpose.

Sales Promotion and Brand Building:

• Brand building through increased brand visibility by way of marketing collateral support.
• Development of digital platform for brand building.
• Effectively communicate the value proposition through proposals and presentations.