Brand Manager : New Category Launch

Job Description: Brand Manager – New Category Launch

looking for a results-driven Brand Manager – New Category Launch to lead the pre-launch, launch, and post-launch activities for its new beauty and personal care

categories.

Product development, formulation, sampling, and packaging finalisation are already taken

care of. The primary focus of this role will be to build brand awareness, develop and execute

go-to-market strategies, drive sales across D2C and B2B channels, and scale the category

after launch.

Key Responsibilities

Pre-Launch

• Develop go-to-market strategies, launch plans, and marketing calendars.
• Define target audiences, brand positioning, product USPs, and messaging.
• Coordinate campaign creatives, product photography, and marketing content.
• Plan influencer collaborations, product seeding, and pre-launch campaigns.
• Ensure website, inventory, and promotional readiness across D2C and B2B channels.

Launch

• Execute launch campaigns across digital, social media, influencer, and offline

channels.

• Coordinate product promotions, offers, and website launches.
• Support B2B sales through salon outreach, distributor engagement, and trade

promotions.

• Monitor initial sales, campaign performance, and customer engagement.

Post-Launch

• Track sales, revenue, marketing ROI, and customer acquisition metrics.
• Optimise campaigns and channel strategies based on performance.
• Drive repeat purchases, customer retention, and category growth.
• Analyse customer feedback and prepare performance reports with actionable

insights.

Required Qualifications & Experience

• 3–6 years of experience in brand management, marketing, category launches, or

go-to-market execution.

• Experience in beauty, skincare, haircare, cosmetics, personal care, or FMCG is

preferred.

• Proven experience in planning and executing product launches and post-launch

growth strategies.

• Strong understanding of D2C e-commerce, digital marketing, influencer marketing,

and customer acquisition.

• Exposure to B2B marketing, salon channels, or distributor networks is an advantage.
• Strong analytical, project management, communication, and stakeholder

coordination skills.

• Proficiency in Excel or Google Sheets and familiarity with marketing analytics tools.

Skills: category after launch,d2c,b2b,pre-launch,campaign performance,launches,new category launch,brand manager,campaigns