Head of Ecommerce

Company Description Daily Fresh Fruits India Private Limited is a fruit drinks manufacturing company based in Tamil Nadu, India, serving a growing consumer market for packaged beverages. The company focuses on delivering quality fruit-based drinks and carbonated soft drinks and building a strong, reliable brand presence across regions. With expansion into modern trade and digital channels, the organization is investing in ecommerce capabilities to reach a wider audience. Team members work in a fast-paced environment that values operational excellence, data-driven decisions, and customer satisfaction. The company offers opportunities for professionals to contribute to growth in India’s dynamic FMCG and beverage sector.

Role Description The Head of Ecommerce is a full-time, hybrid role based in Mumbai, with flexibility for partial work from home. This role leads the end-to-end ecommerce strategy, including setting sales targets, defining the online customer journey, and managing performance across marketplaces, direct-to-consumer platforms, and other digital channels. Day-to-day responsibilities include overseeing pricing and promotions, coordinating product listings and content, monitoring inventory and fulfillment performance, and optimizing campaigns using web analytics and sales data. The Head of Ecommerce will collaborate closely with sales, marketing, supply chain, and finance teams to ensure alignment on digital initiatives and to deliver profitable growth. The role also includes managing ecommerce projects, negotiating with platform partners, and continuously improving processes, tools, and user experience.

Qualifications

• Strong ecommerce and online sales expertise, including experience managing marketplaces and direct-to-consumer platforms.
• Advanced analytical skills and proficiency with web analytics tools to interpret data, track KPIs, and drive performance improvements.
• Proven sales and commercial acumen, with the ability to develop pricing, promotion, and assortment strategies for digital channels.
• Solid project management skills to plan, execute, and monitor ecommerce initiatives across cross-functional teams.
• Experience in FMCG, beverages, or consumer products is MUST, particularly in the Indian market.
• Ability to lead and develop teams, influence stakeholders, and communicate effectively with technical and non-technical partners.
• Comfort with hybrid work arrangements, strong self-management, and the ability to work with Mumbai-based and remote colleagues.
• Bachelor’s degree in Business, Marketing, Management, or a related field; an MBA or equivalent advanced degree is an advantage.