CRO Specialist

TVH
Pune Division, Maharashtra, India

As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests.

Key Responsibilities

  • Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations.
  • Planning and prioritizing experiments in line with our testing strategy to meet business needs.
  • Assist in the design, development, setup and quality assurance of A/B tests in Optimizely.
  • Analyze experiment results to identify trends, insights, and opportunities for improvement.
  • Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders.
  • Support in implementing on-site tracking solutions, collaborating closely with the Data team.
  • Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test new ideas and strategies.

Qualifications

  • Hands-on experience with Optimizely Feature Experimentation (server-side) and Web Experimentation (client-side), or similar A/B testing tools.
  • Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar …)
  • Proficient in data analysis and interpreting complex data sets to derive actionable insights.
  • Knowledge of HTML, CSS, and JavaScript. SQL is a plus.
  • Some technical knowledge of Single Page Application development frameworks such as React is a plus.
  • Experience with project management tools like Jira and Confluence
  • Excellent communication and presentation skills, in order to present test outcomes and research insights in a business-friendly manner
  • Curious and experimental mindset, with attention to detail
  • WHAT’S IN IT FOR YOU
  • - A family atmosphere , people-centric culture, where your emotional and physical well-being matters.
  • A company of great colleagues with a global mindset, where you feel welcomed from day one.
  • A competitive salary , medical insurance for family , retirement benefits
  • Flexible working hours and a healthy work – life balance
  • Hybrid work schedule
  • internal career opportunities, professional development, including access to LinkedIn Learning and many in-house/external training courses

PEOPLE ARE AT OUR HEART

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

About Tvh

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.

Score my resume against this job, free →

Questions about this job

How do I apply for the CRO Specialist job at TVH?

Use the apply link on this page: you apply directly with TVH on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does TVH want for this CRO Specialist role?

The job description asks for Optimizely Feature Experimentation, Web Experimentation, Mixpanel, Google Analytics, Contentsquare, Hotjar, data analysis and HTML. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at TVH?

Apply to the TVH roles that match your experience, and tailor your resume to each job description: for this role that means showing Optimizely Feature Experimentation, Web Experimentation, Mixpanel. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this CRO Specialist job remote or onsite?

This is based in Pune Division, Maharashtra.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with TVH, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

Will you get shortlisted for this role? Check your match free →