SKINCARE BRAND STRATEGIST (D2C)
MG
Noida, Uttar Pradesh, India
About The Opportunity
A fast-growing D2C skincare brand operating at the intersection of beauty, science, and digital commerce. We’re redefining how consumers discover, trust, and experience skincare through data-driven storytelling, community-led engagement, and product innovation. Our mission is to build a brand that’s as intelligent as it is beautiful—by leveraging consumer insights, digital platforms, and product excellence to create category-defining skincare experiences.
Role & Responsibilities
- Design and execute full-funnel brand strategies that drive awareness, conversion, and loyalty across D2C channels.
- Lead consumer insights initiatives—analyze behavioral data, feedback, and market trends to shape messaging, product positioning, and campaign creative.
- Own brand voice and visual identity, ensuring consistency across product packaging, e-commerce, social platforms, and influencer collaborations.
- Partner with Product, Marketing, and Growth teams to align brand narrative with product development and retention mechanics.
- Manage and optimize content calendars and community engagement strategies to boost social proof and UGC virality.
- Track brand health metrics (consideration, sentiment, loyalty) and report insights to drive strategic pivots and investment decisions.
Skills & Qualifications
- Must-Have
- Brand strategy
- Consumer insights
- D2C marketing
- Content strategy
- Shopify
- Google Analytics
- Social listening tools
- Market research
- Preferred
- Skincare category experience
- Influencer marketing
- CRM platforms
Benefits & Culture Highlights
- Work in a high-energy, founder-led environment where your ideas directly shape the brand.
- Access to cutting-edge beauty tech, product testing, and industry events.
- Flexible PTO, performance-driven bonuses, and transparent growth paths.
Skills: content strategy,google analytics,influencer,shopify,platforms,brand strategy,market research,commerce,d2c