Product Manager-Poultry

Are you a strategic veterinary marketing professional with deep insights into the Northern India poultry market? We are seeking a dynamic Product Manager – Poultry who can handle product lifecycle strategies, execute impactful brand launches, and drive market penetration.

Key Details

• Position: Product Manager (Poultry Segment)
• Base Location: Mumbai
• Fixed Budget: 12 to 15 LPA
• Target Expertise: Exclusive market knowledge of Northern IndiaKey Responsibilities
• New Product Launches: Conceptualize pricing and profit targets, build STP (Segmentation, Targeting, Positioning) strategies, draft Product Development Requests (PDR), design product literature, and execute market launches.
• Portfolio Management: Rejuvenate existing product lines using market research, field feedback, and redesigned promotional literature or artwork.
• Promotional Strategy: Create visual aids, regional language literature, audio/video tools, banners, and innovative promotional items.
• Market Intelligence: Analyze sales reports, market research data, and field force feedback to spot growth opportunities.
• Regulatory Compliance: Ensure all products and promotional materials comply strictly with Indian Drug rules and statutory labeling mandates.
• Cross-Functional Collaboration: Partner closely with Supply Chain for MRP decisions, QA for product development/feedback, Finance for business analytics, and HR for field incentive schemes.Candidate Requirements
• Education: B.V.Sc / M.V.Sc.
• Overall Experience: Minimum 5–6 years of overall experience.
• Segment Experience: Exclusive experience of 3–4 years in the Poultry segment.
• Regional Market Knowledge: Must have strong market knowledge of Northern India.
• Core Competencies: Proven sales track record, strong veterinary market knowledge, strategic thinking, and excellent cross-functional communication skills.Please share your resumes: shraddha.joshi@virbac.in