Senior Executive, Measurement

Overview

We are seeking a Digital Analytics Executive with a specialized focus on web and app tracking, particularly experienced in GA4, Firebase, and Mobile Measurement Partners (MMP) implementations. The candidate will be instrumental in leveraging these platforms to derive actionable insights from digital data, thereby driving strategic decisions across the organization.

Responsibilities

• Expertise in Web and App Tracking:
• Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy.
• Oversee app tracking using Firebase and MMPs, optimizing for effective user engagement and conversion tracking.
• Assist in data layer design, validation, and documentation.
• Continuously evaluate and improve tracking setups to meet evolving business needs.
• Digital Data Analysis and Reporting:
• Collect and analyze data from diverse digital platforms, focusing on insights gained from advanced web and app tracking techniques.
• Develop and maintain reports and dashboards, highlighting key metrics from GA4, Firebase, and MMP data.
• Assist in generating reports and presenting insights to internal teams and clients.
• Data Quality and Governance:
• Ensure the highest standards of data quality and accuracy in web and app tracking.
• Champion data governance policies related to digital tracking.
• Technology and Innovation:
• Stay abreast of the latest trends and developments in digital analytics, particularly in GA4, Firebase, and MMP technologies.
• Recommend and implement innovative solutions to enhance digital tracking and analytics capabilities.
• Stakeholder Management:
• Clearly communicate complex digital analytics concepts and insights to stakeholders.
• Work closely with different departments to understand their analytics needs and provide tailored insights based on web and app tracking data.

Required Skills

• Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field.
• Minimum of 2-4 years of experience in digital analytics, with a strong emphasis on web and app tracking.
• Profound knowledge and hands-on experience with GA4, Firebase, and MMP implementations.
• Demonstrated ability in analytics tools and data visualization (e.g., Tableau, Power BI).
• Proven track record in managing digital analytics projects.
• Strong analytical, problem-solving, and communication skills.
• Ability to work collaboratively and effectively in a team environment.

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

We are an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

We have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees demonstrate commitment to sustainability and inclusivity in their actions and behaviors.