Brand & Growth Manager (Vadodara Only)

Job Title: Senior Manager / Lead – Brand & Growth

Employment Type: Full-time | On site

Education: Minimum: Bachelor's degree in Marketing, Business Administration, Mass

Communication, or related field

Preferred: MBA/PGDM in Marketing

Experience: 5–7 years in manufacturing / plant operations

About Smart Node:

Smart Node is one of India’s leading brands in wireless home automation, transforming

homes, offices, and hotels into smart spaces. With over 8 years of innovation, we are on a

mission to simplify lives through cutting-edge automation technology made in India.

Join our passionate and fast-growing team to be part of the next big revolution in smart

living.

About the Role:

Smart Node is entering an important growth phase, with increasing focus on brand

building, consumer acquisition and expansion across markets. We are looking for a

strong marketing leader who can bring brand and growth together—building a

differentiated Smart Node brand while also creating measurable consumer demand and

a healthy pipeline of qualified leads. This is a key role within the marketing function and

will work closely with the CMO, internal teams and external agency partners.

Key Responsibilities:

Brand Building

Strengthen and evolve Smart Node's brand positioning and communication across

markets

Build a differentiated and consistent brand identity aligned with company growth

goals

Plan and execute brand campaigns to increase visibility and recall

Demand Generation & Performance Marketing

Drive customer acquisition through performance marketing and digital channels

Build and manage a healthy pipeline of qualified leads

Continuously optimize campaigns to improve conversion rates and reduce cost per

qualified lead

Track and report on acquisition efficiency and marketing ROIContent, Social Media & Audience Engagement

Own the content strategy across social media and digital platforms

Plan and manage creator/influencer collaboration programmes

Create engaging content that builds audience connection and brand affinity

Product Marketing

Work closely with product and sales teams to translate product features into

clear, consumer-friendly propositions

Develop compelling launch communication for new products/features

Craft effective sales narratives and support the sales team with positioning

inputs

Marketing & Sales Collateral

Design and develop marketing collateral (brochures, presentations, digital

assets) and sales enablement material

Ensure brand consistency across all collateral and touchpoints

Stakeholder & Agency Management

Manage relationships with external agency partners to ensure quality and timely

delivery

Collaborate closely with the CMO and internal cross-functional teams

Handle multiple marketing initiatives simultaneously, balancing brand and

growth priorities

Who Can Apply (Ideal Backgrounds):

Marketing professionals with 5–8 years of combined experience across brand

marketing and growth/performance marketing (not purely one or the other)

Candidates currently working in, or with strong exposure to:

Consumer technology / consumer electronics

Durables (home appliances, white goods)

D2C (Direct-to-Consumer) brands

Lifestyle brands

Home improvement / home decor

Other fast-growing consumer-facing categories

Professionals who have worked in agency + client-side roles, or purely in-house

brand/growth teams, with hands-on ownership (not just strategic oversight)

Candidates who've managed external agencies (creative, media, digital) as part

of their role

People comfortable working in lean/growing organizations where they'll wear

multiple hats — not just large-team, siloed corporate setups

Strong digital-first marketers — someone who understands both offline brand

building and online performance/digital channels

Candidates who've directly contributed to measurable business outcomes (lead

volume, CAC, conversion rate) — not just brand awareness metrics alonePreferred industry experience includes:

Consumer Technology / Consumer Electronics

Durables (home appliances, white goods, electricals)

D2C (Direct-to-Consumer) brands

Lifestyle brands

Home Improvement / Home Décor

Other fast-growing, consumer-facing categories with a strong digital/D2C

presence

Why Join Us?

Be part of a fast-growing, innovation-driven smart automation company

Flexible, remote-first work culture

Attractive fixed salary + performance-based incentives

Exposure to premium residential and commercial projects

Opportunity to build your personal brand in the smart home technology space

• https://smartnode.in/