Vice President - CRM
Company Description Sri Baby Property Developers Pvt Ltd is a fast-growing real estate company in Coimbatore, focused on thoughtfully planned residential communities that redefine urban and suburban living. The company specializes in premium villa plots, gated communities, and investment-ready properties in both prime and emerging locations. With a strong emphasis on quality, transparency, and customer trust, its projects combine modern infrastructure with long-term value appreciation. Serving first-time buyers, investors, NRIs, and families, Sri Baby develops sustainable, lifestyle-focused communities in Coimbatore’s key growth hubs. Trusted by over 200 customers, the company is driven by a mission to transform land into future-ready communities that deliver enduring value.
Role Description The Vice President – CRM is a full-time, on-site role based in Coimbatore, responsible for leading customer relationship strategies and initiatives across all residential projects. This role involves designing and implementing CRM frameworks, segmenting customer portfolios, and overseeing customer onboarding, engagement, and retention programs. The Vice President – CRM will collaborate closely with sales, marketing, and operations teams to enhance customer satisfaction, optimize communication touchpoints, and ensure consistent service delivery throughout the customer lifecycle. Daily responsibilities include analyzing customer data, deriving actionable insights, managing CRM platforms, and developing targeted campaigns that support sales performance and long-term client relationships. The role also includes setting CRM KPIs, monitoring performance, and coaching teams to uphold high standards of responsiveness and professionalism.
Qualifications
- Strong Customer Relationship Management (CRM) expertise, including strategy development, lifecycle management, and hands-on experience with CRM tools and platforms.
- Proficiency in Market Segmentation and Customer Insight to identify key customer groups, understand behavior patterns, and tailor engagement strategies.
- Advanced Analytical Skills to interpret data, generate dashboards, and convert insights into practical actions that improve customer experience and sales outcomes.
- Proven Sales collaboration skills, with the ability to align CRM initiatives with sales targets, lead nurturing activities, and revenue growth objectives.
- Leadership experience in managing cross-functional teams, with excellent communication, stakeholder management, and decision-making capabilities.
- Background in real estate, property development, or related industries is preferred, with strong knowledge of residential project sales cycles.
- Bachelor’s or Master’s degree in Business Administration, Marketing, Analytics, or a related field.
- Ability to work on-site in Coimbatore and adapt to a dynamic, growth-focused environment.