Data and Insights Product Owner

CDP & Platform Context:

• Primary Project: Implementing Customer Data Platform (currently in RFP stage)
• Vendors Under Consideration: Adobe CDP, Tealium, Treasure Data
• Objective: Create unified "golden record" by connecting siloed marketing systems (Adobe Analytics, Eloqua, 6th Sense, etc.)
• Current State: No existing CDP; data sits in separate systems

Platform / Tool Expertise:

• Must Have:
• CDP experience (Adobe CDP, Tealium, or Treasure Data)
• Adobe Analytics/ Google Analytics
• Adobe Launch/ Google Tag Manager
• Good to Have:
• Eloqua, 6th Sense, Zoom Info, Bombora, Adobe Experience Manager
• Marketing automation and ABM tools experience

Core Competencies Required:

• Data flow and architecture understanding
• Web analytics setup and reporting
• End-to-end product management (inception to implementation)
• Active listening and translating between business/technical teams
• Learning agility for new platforms
• Multi-market stakeholder management

Role Expectations

• Bridge between business stakeholders and engineering (not pure technical or pure business role)
• Become CDP subject matter expert
• Convert stakeholder requirements into engineering deliverables
• Coordinate data integration across multiple system