Senior Brand Manager

About the Company

Allied Blenders and Distillers is an equal opportunity employer. From a single brand to India’s largest domestic spirits company and the 3rd largest IMFL player, ABD’s journey is legendary. Our success reflects our passion, dedication, and brilliance. Today, ABD stands as an iconic force in spirits, with whiskey, rum, brandy, vodka, and gin celebrated across 29 countries. Our portfolio, including Officer’s Choice, Sterling Reserve, ICONiQ White Whisky, Zoya Gin, and the newly launched Arthaus Blended Scotch Whisky, Woodburns, Pumori and Rangeela – setting benchmarks in quality and innovation. With 9 company owned state-of-the-art manufacturing facilities, 2 distilleries and over 25 outsourced sites, we are redefining industry standards

Role overview:

The Senior Brand Manager will be responsible for driving long-term brand growth, portfolio strategy, profitability, and innovation for assigned brands. The role requires end-to-end ownership of brand performance, including P&L management, strategic planning, portfolio development, and execution excellence. The incumbent will serve as a key business partner to sales and leadership teams, ensuring sustainable growth through consumer-centric and commercially viable strategies.

Detailed Responsibility:

1. Brand & Portfolio Strategy

• Define and drive long-term brand and portfolio strategy aligned with organizational objectives.
• Develop annual and multi-year growth plans for assigned brands.
• Drive premiumization, portfolio expansion, and market share growth initiatives.
• Translate consumer, trade, and competitive insights into strategic business actions.
• Lead brand architecture, positioning, and communication strategies.2. Business & P&L Leadership
• Own brand P&L and deliver volume, revenue, profitability, and market share targets.
• Drive pricing, profitability, and portfolio mix decisions.
• Lead annual budgeting, forecasting, and business planning exercises.
• Monitor and optimize marketing investments to maximize ROI.
• Drive cost efficiencies while maintaining brand competitiveness.3. Market Execution & Commercial Excellence
• Partner closely with sales leadership to drive execution excellence across markets.
• Lead initiatives to improve WOD, DOD, distribution productivity, and market penetration.
• Review tertiary, secondary, and primary sales trends and identify growth opportunities.
• Ensure strong in-market execution through regular field immersion and market visits.
• Drive corrective actions based on execution and performance reviews.4. Innovation & Growth Pipeline
• Lead innovation strategy, NPD pipeline, and portfolio renovation initiatives.
• Identify emerging consumer trends and whitespace opportunities.
• Oversee development and commercialization of new products and extensions.
• Ensure successful launch execution and post-launch performance management.5. Consumer, Market & Competitive Intelligence
• Lead consumer insight generation and category understanding.
• Conduct competition mapping and identify strategic responses.
• Monitor market dynamics, regulatory changes, and category developments.
• Drive data-led decision-making through advanced analytics and performance tracking.6. Leadership & Stakeholder Management
• Lead and mentor Brand Managers and Assistant Brand Managers.
• Manage agency partners, research firms, and external stakeholders.
• Drive alignment across sales, supply chain, finance, procurement, and leadership teams.
• Influence senior stakeholders and present strategic recommendations to leadership.Mandatory qualifications:
• 8–12 years of experience in Brand Management and Marketing.
• Mandatory: Significant Alcobev experience with ownership of established brands.
• Strong FMCG background with demonstrated brand-building success.
• Proven experience managing brand P&L and driving profitable growth.
• Track record of successful product launches, innovation, and portfolio management.
• Experience leading teams and managing cross-functional stakeholders.
• Stable career progression with meaningful tenure.

Interested candidate can send their profile at careers@abdindia.com