Brand Manager

Walkaroo International Private Limited

Coimbatore South, Tamil Nadu, India

Job Description:

1) Brand Strategy & Planning

– Build and own the annual Walkaroo brand and communication plan, aligned to product launches and festive calendars.

– Track category trends, and consumer insight to identify brand and growth opportunities.

– Own the brand marketing budget; set and manage the KPIs that measure brand health and campaign return.

2) Masterbrand Management

– Act as custodian of the Walkaroo brand– positioning, identity, tone, and consistency across every consumer touchpoint nationally.

– Develop messaging and propositions for distinct segments and product lines

– Design and Govern brand guidelines for assets created in-house and by regional and distributor teams, ensuring one consistent brand across the country.

3) Campaign & Media Management

– Lead integrated brand campaigns across TV, print, digital, social, retail, and events.

– Brief and manage creative, media, and production agencies; own the marketing calendar end-to-end.

– Plan and deliver festive and seasonal pushes and new-product launch marketing.

4) Digital, Social & E-commerce Marketing

– Own the brand’s presence across social platforms in coordination with internal and external stakeholders.

– Drive performance, influencer, and ambassador-led activity as part of one coherent brand story.

– Partner e-commerce and marketplace teams to convert brand pull into online sell-through; track digital metrics and optimise for performance.

5) Trade & Channel Marketing

– Partner Sales and Trade Marketing to convert brand pull into sell-through across general trade, modern trade and e-commerce.

– Lead the brand-building agenda for North, West and East India in line with national growth priorities.

6) Events & Activations

– Plan and run brand activations, launch events, retail experiences, and consumer engagement programmes nationally.

7) Insights, Reporting & Coordination

– Track campaign ROI, brand-health metrics (awareness, consideration, equity), and category share; report monthly with clear, actionable recommendations.

– Coordinate internally with Product, Sales, Content, PR, and After-sales, and externally with agencies and regional partners.

– Brief Product and Design on consumer-led opportunities (marketing input, not P&L ownership).

Required Skills:

Preferred:

– 7–11 years in brand management or marketing, with a meaningful share of that time in consumer brand building.

– Experience in a consumer-facing category – FMCG, footwear, apparel, lifestyle, consumer durables, or D2C.

– Demonstrated end-to-end ownership of national or multi-region brand campaigns (strategy → brief → execution → measurement).

– Strong command of integrated marketing across ATL, digital and performance, social, and retail/BTL.

– Proven ability to manage agencies and media partners and to work cross-functionally with Sales and Product.

– Data-driven mindset; fluent in reading consumer research and brand-health data, with strong Excel and PowerPoint skills.

– Post-Graduate / MBA / PGDM in Marketing from a reputed institute.

Role Details

Reports to Head of Marketing

Location Coimbatore, Tamil Nadu (with national travel)

Experience 7–11 years

Employment Full-time

Compensation Competitive salary + benefits

Start date Immediate

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