Category Manager
DigiHaat
Delhi, India
Key ResponsibilitiesCategory Strategy and Growth
- Define and execute the category strategy for mobility, transit, and tourism with clear goals, priorities, and KPIs in collaboration with product, marketing, and business teams.
- Identify high-potential segments across transit & mobility (first-mile/last-mile connectivity, intercity bus/rail integrators, local transit options) alongside tourism segments (homestays, rural & heritage tourism, craft and culinary experiences, pilgrimage and wellness travel).
- Build the category roadmap around seasonality, commuting patterns, regional demand, festivals, and travel trends.
- Align category operations with broader business objectives of growth, network adoption, profitability, and customer satisfaction.Supply Onboarding and Partner Management
- Onboard and nurture a diverse supply base: transit operators, mobility service providers, homestay owners, tour operators, local guides, experience hosts, artisans, and tourism-linked sellers.
- Build strong relationships with mobility aggregators, transport operators, travel suppliers, and logistics partners to ensure service reliability, availability, and cost efficiency.
- Set and monitor service standards, cancellation/refund policies, and compliance requirements, including transport permits, local licenses, and safety norms.
- Handhold small transit operators, experience hosts, and first-time digital sellers through onboarding, catalogue creation, and platform best practices.Booking, Transit & Order Lifecycle Operations
- Monitor the full lifecycle from route search, booking, ticket issuance, and service delivery to post-trip feedback to ensure a smooth end-to-end customer experience.
- Track and resolve operational issues such as schedule disruptions, cancellations, no-shows, overbooking, service quality complaints, refunds, and physical product deliveries.
- Work with operations teams to streamline fulfillment for mobility bookings and tourism-linked retail products.
- Identify and implement process improvements to reduce operational costs and maximize booking efficiency.Pricing, Inventory and Demand Management
- Use demand forecasting to manage inventory, seat/stay availability, and peak/off-peak capacity across daily transit and travel seasons.
- Develop dynamic pricing strategies, bundled offers, and multi-modal travel packages (e.g., Transit Pass + Stay + Experience + Local Products) to improve conversion and basket value.
- Work with marketing on customer acquisition campaigns, transit usage incentives, destination-led promotions, and seasonal travel offers.Data-Driven Decision Making
- Use data and analytics to track category performance: GMV, total bookings, route throughput, conversion rate, repeat rate, cancellation rate, customer ratings, and partner reliability.
- Identify commuting and travel trends, regional transit bottlenecks, and category expansion opportunities.
- Deliver regular performance reports and actionable insights to internal and external stakeholders for continuous platform optimization.Listing Quality and User Experience
- Ensure listings, routes, and travel options are accurate, current, and compelling—covering departure/arrival schedules, stay descriptions, itineraries, amenities, pricing, availability, and policies.
- Analyze customer reviews, ratings, and ride/trip feedback to identify pain points and collaborate with tech/product teams to address them.
- Drive product enhancements for multi-modal travel discovery, transit routing, category search filters, and trust signals for mobility and travel services.Qualifications and Experience
- Total Experience: 8–12 years in category management, marketplace operations, or business leadership roles.
- Mandatory Industry Experience: Direct, proven experience across Mobility / Transit, the Travel Industry, and Tourism Management.
- Track Record: Proven success in building, scaling, and monetizing digital platforms in mobility, travel, or multi-service marketplaces.