Marketplace Specialist - Walmart

Marketplace Manager – Walmart US & Canada

The Marketplace Manager owns the Walmart Marketplace business in the US and Canada

for RMX and BluBird's brand portfolio, including Zephyr and Blu Shield. The role carries

end-to-end accountability for marketplace strategy, sales growth and profitability across

both countries, and leads the catalogue, advertising and creative resources that support

both storefronts. The incumbent is expected to work independently in a lean team,

convert data into decisive action, and report performance and recommendations directly

to the D2C Head.

Key Roles & Responsibilities

Marketplace Strategy & Profitability

• Own the Walmart US and Walmart Canada strategy, sales performance and profitability across the brand portfolio.
• Build and manage the marketplace P&L for each country with a clear understanding of referral fees, fulfilment costs, duties and currency effects, margins and unit economics at SKU level.
• Track key metrics — sales, ROAS/ACOS/TACOS, conversion, Buy Box ownership, Seller Performance Standards and account health — and translate insights into clear, time-bound actions.Advertising & Performance Marketing
• Plan, run and optimise campaigns on Walmart Connect, including Sponsored Products, Sponsored Brands and Sponsored Videos, with country-specific budgets and targets.
• Manage advertising budgets and drive efficiency against ROAS, ACOS and TACOS targets while sustaining growth.
• Use search, keyword and category insights to align advertising with organic ranking and promotional calendars (including key Walmart events such as Deals and seasonal peaks).Listings, Content & Brand Experience
• Improve listings, search visibility (Walmart SEO), item content quality and Brand Portal / Brand Shop performance on Walmart.com.
• Ensure equivalent listing and content quality on Walmart.ca, including compliant English and French content, bilingual packaging and labelling information, and Canada-specific specifications and units of measure.
• Work with the creative team to improve product images, videos, rich media and conversion rates.Product Launches & Category Expansion
• Plan and execute product launches, promotions and category expansion in both countries, including launches such as The Slayer.
• Coordinate launch readiness across catalogue, creative, advertising and inventory so that products go live with strong content and stock cover.
• Evaluate assortment and pricing by country, including competitive price positioning and Walmart's price-competitiveness expectations.Inventory Forecasting, Fulfilment & Replenishment
• Coordinate inventory forecasting and replenishment for Walmart Fulfillment Services (WFS) and seller-fulfilled orders in the US and Canada, in partnership with Operations.
• Minimise stock-outs and excess inventory through regular demand review and timely replenishment planning, including cross-border shipment lead times.
• Monitor fulfilment performance such as on-time shipping, valid tracking, delivery speed, cancellations and returns, and resolve issues promptly.Account Health, Compliance & Seller Operations
• Manage account health, catalogue issues and day-to-day operations on Walmart Seller Center for both the US and Canada marketplaces.
• Resolve listing suppressions, policy, product-safety and compliance flags, and platform escalations promptly.
• Ensure adherence to Walmart Marketplace policies and applicable US and Canadian product, labelling and regulatory requirements, in coordination with Compliance and Operations.Team Leadership & Reporting
• Lead, guide and review the catalogue, advertising and creative team members working across both countries.
• Report performance and recommendations, with US and Canada results shown separately, directly to the D2C Head through a regular review cadence.