Product Management - Growth and Monetisation
IDfy
Mumbai Metropolitan Region
We are a perfect if you...
- Love rolling up your sleeves and executing GTM plans that actually move numbers, not just slides.
- Thrive in B2B enterprise environments with long, multi-stakeholder sales cycles.
- Are a structured thinker (strategy consulting background preferred) who enjoys synthesizing research, competitive intel, and customer feedback into a clear point of view.
- Can quickly understand complex enterprise solutions and explain their value with clarity to CXOs.
- Enjoy being the glue between Sales, Marketing, Partnerships, and external stakeholders.
- Believe follow-ups, clean data, and well-run workflows are the difference between “activity” and “impact.
What Your Day Will Look Like...
- Lead go-to-market strategy for new and existing propositions, market research, pain-point mapping, competitive differentiation, right through to a launch-ready narrative.
- Take propositions from concept to pitch-ready decks to active use in live Sales conversations.
- Own and keep positioning sharp and differentiated as the competitive landscape shifts.
- Build, optimise, and maintain lead workflows ensuring zero drop-offs between campaigns and Sales.
- Drive pipeline: prospecting, event engagement, lead capture, list building, nurturing, follow-ups.
- Attend industry events to generate top-quality pipeline—capture leads, support demos, run on-ground enablement, and ensure post-event conversions.
- Partner closely with Sales & Marketing to refine messaging, improve targeting, and orchestrate multi-channel campaigns.
- Build crisp GTM artifacts—one-pagers, use-case sheets, objection-handling guides—for top verticals.
- Run live enablement sessions with Sales and Pre-sales to drive real adoption, not just awareness.
- Build and maintain relationships with key industry stakeholders for continuous pipeline creation.
- Track, analyse, and report campaign performance—turning insights into optimisations.
What You Bring...
- MBA with premium institutes
- 5-9 years in strategy consulting (or a strategy/insights role with strong structured problem-solving)
- B2B SaaS, fintech, or RegTech exposure is a plus, not a must.
- Strong synthesis skills
- Sharp written and verbal communication