Digital Product Manager (Retail)

Job Description – Digital Product Manager (Retail)

Captive Finance NBFC / Wholesale Automobile Lending Organization

Position: Digital Product Manager

Department: Product & Marketing

Location: Gurgaon

Reporting To: Head – Product & Marketing

Role Overview

The Retail Product Manager –Digital will be responsible for designing, developing, and managing retail financial products and value-added programs for automobile customers across the dealer network. The role involves end-to-end ownership of product strategy, pricing, policy formulation, customer value proposition, digital journey enhancement, and cross-functional collaboration with Sales, Risk, Credit, Operations, Compliance, and OEM partners.

Key Responsibilities

A. Product Strategy & Development

• Develop and manage retail finance products such as New Car Loans, Used Car Loans, refinancing, top-up loans, buyback programs, balloon schemes, assured resale value programs, and other tailored financing structures.
• Conduct market research, competitor benchmarking, and customer insights to identify product opportunities.
• Conceptualize and launch new product offerings aligned with OEM retail strategy and customer buying behaviour.
• Design customer-centric value-added offerings (insurance, extended warranty finance, service package finance, accessories finance, loyalty programs).B. Pricing, Policy & Program Management
• Formulate product pricing, interest rate structure, schemes/subvention plans, and promotional offers.
• Build product approval notes, business cases, and policy documentation.
• Track product profitability, yield, and portfolio performance; recommend revisions to maintain competitiveness.
• Manage OEM subvention schemes and retail program rollouts across dealership networks.C. Business Growth & Channel Support
• Partner with regional and field sales teams to drive product penetration and loan conversion ratios.
• Conduct product training sessions for dealer finance teams and internal sales teams.
• Monitor national/regional product performance and implement corrective action plans.
• Optimize dealer-level product adoption and ensure availability of proper product communication materials.D. Risk, Compliance & Regulatory Alignment
• Coordinate with Credit, Risk, Operations, and Compliance teams to ensure product policies are compliant with RBI & NBFC regulations.
• Conduct risk assessment for new product propositions and ensure controlled execution.
• Ensure product-level adherence to fair practices code, KYC/AML norms, data protection, and internal audit guidelines.E. Cross-functional Collaboration
• Liaise with OEM brand, marketing, and retail vertical to create aligned finance programs.
• Collaborate with Risk, Credit, Operations, Collections, Legal, and IT to ensure holistic product governance.
• Act as the product SPOC for all stakeholders, ensuring smooth implementation of product initiatives.F. Analytics & Reporting
• Track KPIs: volume, conversion rates, yield, NPAs, dealer activation, scheme performance.
• Use analytics to identify customer segments, credit behavior, and actionable insights for product refinement.G. Digital Journey & Process Enhancement
• Work with technology and digital teams to build seamless retail loan journeys, including lead management, credit decisioning automation, KYC/Video KYC, e-agreement, e-mandate, and onboarding workflows.
• Enhance customer experience by simplifying loan documentation, disbursal process, and turnaround time (TAT).
• Identify and digitize manual steps to increase productivity and reduce operational costs.
• Develop and implement a comprehensive digital transformation roadmap aligned with HCIN’s business objectives.
• Adoption of new technologies, including cloud solutions, AI-driven automation, and data analytics.
• Collaboration with internal teams (IT, Operations, Risk, Compliance) to drive seamless implementation.
• Establish governance models, KPIs, and reporting frameworks to track transformation progress.
• Identify emerging digital trends and assessed their applicability to HCIN’s business model.
• Partner with external vendors, Fintech, and startups to drive innovation in mobility finance.
• Customer journey enhancement by leveraging digital platforms, automation, and AI-driven personalization.
• Optimize operational processes through digital workflows and self-service capabilities.
• Ensure compliance with data security, privacy, and financial regulations.

3. Key Skills & Competencies

Technical Skills

• Strong understanding of retail auto finance industry, automotive OEM ecosystem, and NBFC operations.
• Knowledge of loan products, underwriting norms, credit policies, and portfolio analysis.
• Understanding of digital lending, fintech integrations, API-based journeys, and LOS/LMS systems.
• Financial acumen: pricing models, P&L analysis, ROI, yield calculations, subsidy structures.
• Strong understanding of auto loan products and lending ecosystems.
• Experience with digital onboarding, eKYC, credit decisioning, and loan origination systems.
• Knowledge of Agile/Scrum methodologies.
• Data-driven decision-making and analytics expertise.
• Familiarity with APIs, fintech integrations, and digital platforms.
• Excellent stakeholder management and communication skills.
• Experience with product tools such as Jira, Confluence, Figma, GA4, Tableau, or Power BI.

Behavioural & Functional Competencies

• Strategic thinking with strong analytical and problem-solving skills.
• Excellent communication and stakeholder management.
• Customer-centric and data-driven approach.
• Strong project management and execution skills.
• Ability to work cross-functionally and influence without authority.
• Adaptability to fast-changing business environments.

4. Qualifications & Experience

• Education: MBA/PGDM (Finance, Marketing, or Strategy preferred).
• Experience:
• 8–12 years of experience in retail auto finance, NBFC, bank auto loans, captive finance, or product management.
• Prior experience in product development, retail finance programs, OEM relationship management, or digital lending preferred.
• Hands-on experience in launching retail finance schemes, pricing models, and working with dealer networks.

5. Key Performance Indicators (KPIs)

• Loan volume and penetration % across dealer network.
• Product profitability, yield improvement, and program cost optimization.
• TAT improvement and customer onboarding experience.
• Dealer activation rate and scheme utilization levels.
• Portfolio quality and risk-adjusted returns.
• Adoption of digital product journeys.
• Competitive market positioning and customer satisfaction.

6. Additional Requirements

• Willingness to travel to dealer locations as required.
• Strong understanding of regulatory guidelines for NBFC operations.
• Ability to work in a high-growth, structured, and compliance-driven environment.

Please share your updated CV at rupal.singh@IN.HCS.COM.